Industry Information
Campaign Statistic Terminology
For first-time advertisers on outdoor some of the terminology can be confusing. We have tried to answer some frequently asked questions below.
Cover N+1
'N' refers to the population targeted by the campaign. 'N' +1 describes the percentage of the population who have been covered by the campaign (the percentage of the population who have had the opportunity to see the campaign). N + 1 means that the population covered by the campaign have had the opportunity to see the campaign once. N + 2 means that the population covered by the campaign have had the opportunity to see the campaign twice and so on.
Frequency
The number of times someone sees/hears an ad during a campaign.
Average Frequency = (Impacts /Cover)
Illumination
A poster is 'illuminated' if lit from overhead, ground or base ,or rear.
VAC - Visual Adjusted Contact
The score of all adults, pedestrian and vehicular, who will see (make eye contact with) a panel over a one week period. It is reached by netting down OTS by the visibility factor for each panel and summing the results.
About Clear Channel
Useful Stuff
Products
Twitter - Follow Us!
Wed, 16 May 2012 08:55:02 +0000