Beck's Campaign

Beck's took its ‘Music Inspired Art' campaign to another level with the launch of groundbreaking interactive 6-sheets, placed in prominent Clear Channel locations around London.

This media first, created in partnership with Starcom and creative agency Outsideline, encouraged passers-by to plug in their MP3 players using a headphone socket. Once they were connected with the music playing, the ad space was filled with artwork directly generated from the music being played.