By Jason Jarvis, Creative Partnerships Account Manager
After World War 2 ended, the UK needed to rebuild the country, kickstart the economy and get the nation back on its feet. People from the Commonwealth were invited to the UK to help fill these shortages and help make the nation great again.
My grandparents were among those to accept the invitation to come over from the Caribbean and start a new life in the UK. It wasn’t an easy ride for the new settlers but they were hardworking and resilient, taking jobs in industries where there was a shortage of workers. This was a much needed contribution to society, however, this contribution was often overlooked as they weren’t always made to feel welcome. In 1965 the government at that time introduced ‘The Race Relations Act’ meaning that it was illegal to discriminate against anyone based on race, ethnic or national origins, to ease the prejudicial behaviour of the British public.
I look at how far we have come as a nation and I thank my grandparents for persevering, as their strength and struggle paved the way for me to have the achievements and freedoms that I have today.
I always knew I wanted to work in media from a young age; I was one of those kids that were captured by the power, creativity and imagination of television and print media. I remember, after seeing an advert for a product, I once wrote my mum a letter listing the 10 reasons why she should buy it for me… and it worked! I’ve worked in the media world for over 10 years now and I have seen it change in so many ways. As an industry we have to represent our audiences; showing the people we wish to consume our messages that we care about who they are. It is proven that companies who have a diverse workforce perform more efficiently, drive creativity further and have more innovative ideas.
10 years ago championing diversity was something media companies were just starting to understand; now it is at the forefront of most company’s values and core beliefs. It is embedded into the fabric which sew them together and it’s amazing to see, but we still have so much more we can do when it comes to championing diversity in media.
Working at Clear Channel has shown me how beautiful it can be when an organisation truly believes in having an open, honest and creative conversation about diversity and fairness without it feeling forced or unnatural. It’s amazing to see leaders from Clear Channel championing creative ideas that help spread our diversity message out to audiences.
To show our support for Black History Month, this month we partnered with an agency called Brand Advance. They specialise in promoting titles that reach a wide and diverse audience. It’s because of this relationship we have been privileged enough to work with FGUK, a publication that champions fashion & creativity to a young urban demographic, to create content supporting the importance of Black History Month, which we then amplified through our screens across the country.
I am incredibly proud to work at Clear Channel; an organisation that looks at creative and inspirational ways that can support and champion the message of diversity and inclusion. We have learned a lot this year in regards to the importance and creative development of diversity projects; using our platform to tell an authentic story, which is not only exciting but educational too.
Looking to the future, I am excited about the upcoming opportunities and campaigns that we will create with our partners in 2019.