Boots takes full advantage of the weather

Boots takes full advantage of the weather

Date Published: 19 May 2014 |

With temperatures in London topping Madrid, Istanbul and Sao Paulo, Storm conditionally ad served a campaign for Boots encouraging Londoners and visitors to the capital to stock up on summer essentials. With a Boots store directly below the state-of-the-art screen, not only did the campaign reach a huge audience, it was also perfectly placed to directly drive purchase.

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