Clear Channel is delighted to announce it will continue to sell advertising on bus shelters in the West Midlands until June 2016 after Centro, the body responsible for delivering public transport in the region, extended its contract by two years. The out-of-home media owner will develop exciting advertising opportunities for local and national advertisers.
Clear Channel will upgrade more than 1,000 bus shelters to become part of their global Connect Mobile Platform, which launched last month. This upgrade will let people tap or scan these panels with their smartphones using Near Field Communication (NFC) or QR code technology to access exclusive content, including videos, games and vouchers. Centro will also work with Clear Channel to explore installing digital screens on the busiest high streets.
Dave Huckerby, Adshel Development Director, said: “We were delighted to hear that Centro wanted to extend our partnership by another two years – we have a long-term relationship with the area and it’s one we are proud of. We know where we want to take bus shelter advertising in the West Midlands and we will work closely with Centro to give people brilliant adverts they can engage with.”