Clear Channel Outdoor puts Creativity  at the heart of activation programme at  Cannes Lions 2018

Clear Channel Outdoor puts Creativity at the heart of activation programme at Cannes Lions 2018

Date Published: 15 June 2018 |

  • Proud sponsor of the Outdoor Lions awards, recognising outstanding creativity in the medium.
  • CCO to use famous ‘Le Grand Screen’ to demonstrate the creative power and flexibility of digital out-of-home.
  • #ChooseLove, a campaign by Help Refugees and UGCA, backed by Clear Channel UK, will run across Cannes screens, encouraging attendees to support the cause.
  • Clear Channel UK partner with Little Black Book for their LBB & Friends Beach.

Clear Channel Outdoor (CCO), one of the world’s largest outdoor advertising companies, is putting creativity at the heart of its activation programme at this year’s Cannes Lions International Festival of Creativity, celebrating creative achievement in the medium as proud sponsors of the Outdoor Lions awards and by showcasing the creative and flexible potential of digital out-of-home (DOOH) via Le Grand Screen, its giant digital billboard.

For the ninth consecutive year, Clear Channel is proudly sponsoring the Outdoor Lions category of the prestigious Cannes Lions Awards.  Using the immediacy of digital out-of-home, Clear Channel will present the winning campaigns on Le Grand Screen as soon as they are announced, to celebrate and champion outstanding creative achievement in the medium from the past twelve months.

Clear Channel will also be using Le Grand Screen, one of the world’s largest rooftop billboards, and small-format screens located in Le Jardin de Clear Channel – its hospitality and experiential space in the gardens of the Grand Hotel – to host a digital out-of-home showcase*. Standing above the iconic Grand Hotel for the fourth year running, the giant billboard will feature activations from advertisers, creative and media agencies, and digital OOH production company partners, which can be seen by festival-going audiences across the Cannes bay. Dynamic creative concepts include: Artificial Intelligence (AI), hyper-local contextual relevance, real-time messaging, user-generated content, as well as data aggregation, integration and visualisation.

Le Jardin de Clear Channel will also be the host venue for two creativity-based thought leadership events. The sessions will feature invited speakers from brands, media and creative agencies partners including Spotify, Karmarama, Huawai and Chase Bank, for thought provoking discussions around the role of diversity in creativity, and the creative opportunities in the out of home space of the future.

William Eccleshare, Chairman & CEO, Clear Channel International, commented: “Out of home is undoubtedly one of the most creative mediums.  Technology has fuelled its transformation into a truly digital media, giving advertisers greater flexibility to reach and target audiences. Creative thinking is now its only real limitation.

“Every year at Cannes, the bar for creativity gets set a little higher, so we’re eagerly anticipating the range of brands, activations and Outdoor Lions’ winners that are showcased on our screens at this year’s Festival.”

Clear Channel UK partners UGCA and Help Refugees will be running their #ChooseLove campaign across the screens throughout the week. Their bespoke animated films, originally launched in March and created by refugee Majid Adin, are designed to inspire even more people to choose love, and encourage the wider media and advertising industries to help more displaced people in need. Find out more HERE.

The CCUK team have also partnered with Little Black Book for their LBB & Friends Beach. The beach and venue, opposite the Miramar on La Croisette, is designed to be a relaxed networking space, as well as a spot for a quick dip or a bite to eat – everyone is invited. Find out more and get your wristbands HERE.

Clear Channel’s full activation programme includes: 

Digital Out of home Showcase

Presented by Clear Channel – in collaboration with Liveposter – the showcase will feature activations from the following:

Boondoogle, Microsoft, Buzz Radar, Mortierbrigade, Campaign, Quividi, Cannes Lions, Shiseido, CURB, Spotify, Department for International Trade, The Economist, Huge, Twitter, iHeartMedia, UGCA, Massive Music, WPP and  MediaMath

DOOH campaign management and live reporting is provided by voodooh.

Thought Leadership stream

Clear Channel is bringing together two panels of experts from across the advertising industry, to explore the following:

– Tuesday 19th June, 11:00-12:00:
Great minds don’t think alike…  The role of diversity in building creative teams for 21st Century brands

Technology is accelerating advertising’s transformation, but the pace of its cultural change is lagging behind.  Creative leaders from some of the world’s leading agencies, brands and media owners, discuss the importance of diversity in building teams that can deliver the creativity and innovation that advertisers want, and consumers expect.

Panellists include:  Louise Stubbings, Creative Director – Clear Channel UK, Happiness, Karmarama, Spark Media, Spotify

– Wednesday 20th June, 11:00-12:00:
Blade Runner or Run of the Mill? What does the great outdoors look like for brands in 2019 and beyond?

With technology augmenting – and even creating – worlds, what does it mean for our actual world outside? How will the out of home experience evolve in our cities and towns?  And what are the creative opportunities for brands?

Panellists include: Clear Channel, Chase, Huawai [others TBC]

Le Jardin de Clear Channel

Open: Monday 18th – Thursday 21st June

Time:   8am – 8pm

Venue: Gardens of the Grand Hotel, 45 Boulevard de la Croisette

Le Jardin de Clear Channel is CCO’s hospitality and event space.  Agencies and advertisers will be able to experience the possibilities of out-of-home via a selection of digital totems which will be showcasing inspiring examples of creativity and innovation from leading advertisers from around the globe.

Outdoor Lions Awards, sponsored by Clear Channel Outdoor

Date:    Tuesday 19th June
Time:   7pm – 9pm
Venue: Le Palais des Festivals

Press enquiries

  • Michael Seymour
    020 7478 2972
    michael.seymour@clearchannel.co.uk

  • Dan Willis
    020 7478 2943
    dan.willis@clearchannel.co.uk