Clear Channel partners with Central Saint Martins to create the Future of the High Street
Date Published: 17 April 2019 |
Clear Channel, one of the UK’s leading
Out of Home media owners, has joined forces with students from the BA Product
Design course at world-renowned arts and
design college Central Saint Martins, University of the Arts London, to
conceptualise the street furniture of tomorrow.
The brief, “Future
of the High Street”, challenges 25 second-year students to design an item of
street furniture to provide genuine value to local communities up and down the
UK. The brief, set for the next generation of Product Designers, was given at
Clear Channel’s London HQ this week.
brief asks the students to consider how their design could address a genuine
concern or pain point for the public, improve a citizen’s experience of the
high street and tackle issues that communities face, as well as well as
considering how their product can withstand heavy use from the public for years
The best designs,
which identify and help tackle issues society faces today, will be scrutinised
by the Clear Channel team with the most viable, scalable and affordable,
potentially being brought to life and being
offered to local authorities as part of future contracts.
Rather than creating a product around a screen or advertising panel, the designers have free reign to create a product over the next seven weeks that best serves the public, whatever its form.
Investment Officer Will Ramage says, “Clear
Channel has a long and well established history of building and maintaining ad-funded
public infrastructure – we have a huge responsibility to the public and
communities up and down the UK. As our world changes, so does our responsibility.
I’m excited to see how the students approach the challenge and the unique ideas
that they conceive, as well as helping to launch the careers of the product
designers of tomorrow.”
Product Design promotes the belief product design solutions should meet the
wants and needs of real people. Widely recognised externally as an environment
in which rigorous thinking generates creative, commercially relevant work, the
course teaches the intellectual, academic and subject-specific skills needed
for students to define their own professional practice.
lecturers and alumni have been associated with the production of ground-breaking
products since 1947, including the first production laptop, the original London
Routemaster bus, and the Apple iPhone.
It has produced more Royal Designers for Industry in the subject than
any other undergraduate course in the world.
The course was
recognised for world-class excellence by the Queen’s Anniversary Prize for
Further and Higher Education in 2013.
BA Product Design Course Leader Paul De’Ath
says, “This brief is a reflection upon the changing landscape affecting design
and designers. With the rapid development of technology and the shifting
relationship between the environment, people and the things around them, a
focus upon the concerns and the needs of communities requires rigorous design
for valuable social impact. This is an exciting and challenging opportunity for
the emerging generation of actively engaged students to have a positive
influence upon our future communities”.
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