Clear Channel wins Glasgow Street Furniture contract

The contract, which came into effect on 3rd January, is for a period of five years, with the option to extend for up to 60 months. The out-of-home media owner, which currently operates street furniture contracts under its Adshel brand in over 300 local authorities, has been given the use of the advertising space located within 600 Glasgow City Council-owned bus shelters and is also responsible for their cleaning and maintenance.

• Outdoor media owner wins five year contract in Glasgow

• Ambitious plans to digitise the city’s premium outdoor advertising sites

• Mobile interactivity to be built into hundreds of bus shelters across the city

Clear Channel UK has been awarded the Glasgow Street Furniture contract by Glasgow City Council. The contract, which came into effect on 3^rd January, is for a period of five years, with the option to extend for up to 60 months. The out-of-home media owner, which currently operates street furniture contracts under its Adshel brand in over 300 local authorities, has been given the use of the advertising space located within 600 Glasgow City Council-owned bus shelters and is also responsible for their cleaning and maintenance.

As part of the contract, Clear Channel will upgrade 50 bus shelters with its Adshel Live digital screens. All city shelters will be fitted with Clear Channel’s ‘Connect’ Mobile Platform, allowing people to engage with advertisers by accessing interactive content via their smartphones, including games, vouchers and videos.

Dave Huckerby, Clear Channel Development Director, said: “We are delighted to have been awarded the Glasgow Street Furniture contract and are looking forward to maintaining the shelters, upgrading the paper estate and digitising fifty locations in the city to create new revenue streams. We are excited to be working with Glasgow City Council to offer the people of Glasgow engaging advertising.”