Two Outdoor Lions Grand Prix awards were awarded at this year’s Cannes Lions International Festival of Creativity – to Ogilvy Shanghai for Coca-Cola’s “#cokehands”, and to Jung von Matt for Daimler / Mercedes-Benz’ ‘invisible drive’ campaign.
Other big winners who scooped Gold Lions for their work in the Outdoor Lions category – sponsored for the third consecutive year by Clear Channel – were: JWT Mexico for their Kit Kat campaign; DraftFCB Brazil for JVC Camera; BBDO Germany for Mercedes-Benz; DDB Group Singapore for Life Cycle Bicycle; Clemenger BBDO Sydney for Virgin Australia; CHI & Partners London for News International and McCann Worldwide India for their Western Union campaign.
William Eccleshare, CEO of Clear Channel Outdoor, said: “This year’s Grand Prix Outdoor Lions winners for Coca Cola and Daimler represent the entire spectrum of out-of-home advertising from the stunningly simple graphic idea for #cokehands to the invisible drive brought to life. The fact a poster campaign also won the Media Lions Grand Prix for Google Voice search showcases the creative possibilities of our medium and its relevance to today’s biggest brands.”
President of the Outdoor Lions jury and JWT’s executive creative director, North East Asia and chairman, China, Lo Sheung Yan, noted that this year’s unusual decision to award two Grand Prix prizesin the category was a unanimous one. He described Ogilvy’s winning Coca Cola poster campaign as “spreading love around the world”, whilst praising Jung von Matt’s “the invisible drive” for the Mercedes-Benz B-Class F-Cell as equally deserving of the top gong, adding: “Technology is giving us a lot of possibility but key is whether you are driving it or it is driving you. This campaign didn’t try to be cool or show-off.”
This year, the Outdoor Lions attracted over 4800 entries, of which 588 made it to the shortlist with a total of 112 selected as winners, with 25 Gold, 35 Silver and 50 Bronze awards presented.
To view the full list of Outdoor Lions winners, visit:
About Clear Channel International (CCI)
CCI works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they’re out and about in more than 30 countries across Europe, the Asia-Pacific region and Latin America. The company has a growing portfolio, which is currently made up of over half a million displays, which span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. It employs over 5,000 people and, in 2011, its reported revenue was $1,667m.
CCI is part of Clear Channel Outdoor Holdings, Inc (CCO), the world’s leading out-of-home advertising company with operations in more than 40 countries. CCO is, in turn, 89% owned by Clear Channel Communications, Inc., the global media and entertainment company. The remaining 11% of CCO is traded on the New York Stock Exchange.