Sony Pictures is promoting its new release, The Green Hornet, with a spectacular 3D special build including a giant 3D car driving out of Clear Channel’s flagship site on London’s Cromwell Road. The complex structure, which is 75 metres long and six metres high, runs across six consecutive 96-sheet billboards, creating the longest advertising face in the UK.
The campaign was planned and bought by Posterscope and MGOMD, devised by creative agency Empire Design and managed by Clear Channel’s award-winning Create team. The campaign is now on display for a two-week period, leading up to the film’s release.
“We wanted to give the release of the Green Hornet event status and believe there is no better place to do this in outdoor media than the domination of the Cromwell Road.”
According to Stuart Williams, Deputy MD & Marketing Director, Sony Pictures Releasing: “We wanted to give the release of the Green Hornet event status and believe there is no better place to do this in outdoor media than the domination of the Cromwell Road. It’s the perfect environment to give the film the right positioning for movie goers.”
The Cromwell Road is a major route in out and of the capital, and Clear Channel’s billboards achieve an estimated 2.3m impacts every two weeks. This flagship site forms part of Clear Channel’s Pinnacle division, the number one collection of premium outdoor sites in the UK.