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Storm Borough High Street Specification

Supplying Content

Please supply all content no later than 3 working days before the campaign live date. The email subject line should follow the structure:

[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]

Example

EG: Borough High Street - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345

Creating Content

Static Content

Creative Dimensions: 480px x 736px portrait
DPI: 72 DPI
File Type: JPG
File Format: RGB
CMYK will not display correctly
Standard Slot Length: 1 hour
Bespoke Lighting: Supply RGB code

Video Content

Video content is not supported

Dynamic Content

Creative Considerations

  • Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
  • Video content is not permitted on Storm.
  • Borough High Street can accommodate copy updates every 10 seconds.
  • Screens do not emit sound.
  • Standard slot length: 1 hour

Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:

  • Sweets, Fast Food & other HFSS products
  • Alcohol
  • Tobacco/Vapes
  • Guns
  • Swimwear/underwear
  • Politics

Advertisers have the responsibility of conforming to the ASA & CAP regulations, including notifying if the NP score means that a product is classed as HFSS.

All content must comply with our Terms and Conditions.

Downloads

Artwork Templates

Borough High Street .ai
Borough High Street .psd