Out of Home Media Owner, Channel UK, and the Mayor of London, Sadiq Khan, have launched an innovative new advertising campaign to raise awareness about the impact adverse weather conditions can have on homeless people.
Often when we talk about activation in the out-of-home industry we’re talking about the practicalities of our digital OOH screens. We can activate ads to only appear on certain day part, or we can activate ads to react the weather… these are indeed really important aspects of activation. Another aspect of activation worth noting though is the process of activating people. How do we get them to perform a target behaviour – be it making a purchase or visiting a store/website? We set out to find this out. With a nationally representative sample of over 1000 participants and a theory in hand we wanted to explore what really drives activation.
It’s the start of 2019, and for many, January is the month for New Year’s resolutions and reflection on the year just past. In that spirit, this month we sat down with Head of Revenue Management, Kelly Moore, to chat about her 2018 highlights, what’s she’s looking forward to in 2019, what she thinks the future holds for the industry, and how despite working at Clear Channel for 18 years, she’s still as excited as ever about the challenges ahead.
Clear Channel and 23red, alongside NHS Blood and Transplant (NHSBT), have launched an innovative new campaign across digital Out of Home. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local.
Artist Martin Firrell has partnered with Out of Home media owner Clear Channel UK, to display a series of his new public artworks that explore the idea of power and gender. The project includes perspectives from women and men on the understanding and experience of men and women in power.
2018 has been a good year for everyone at Clear Channel UK – all 658 of us. As we fast approach the end of the year, we thought we’d take a step back and round up all of the numbers, stats, facts and figures to highlight the impact the company has had since January.
The advertising industry has seen incredible creativity pouring out of agencies and clients this year. Our Head of Design & Product Marketing, Ben Hope, takes us through his favourite campaigns of 2018, the best Out of Home examples, and his hopes for 2019.
December is a month of reflection, looking back at the successes of the past 12 months and gearing up for a new year. It’s been a good year for OOH and for us in particular, so we asked four of our senior team about their best bits, standout moments and what’s to come in 2019.
This year we're proud to be partnering with Action for Children as our official 2018 Christmas Charity partner. As well as supporting their Secret Santa campaign across our Out of Home network, Clear Channel staff across the country have been volunteering and fundraising to help support the organisation.
Leading Out ofHome media owner Clear Channel last night announced the winner of this year’sMyTown street photography competition. “DoNot Feed The Gulls” taken in Liverpool by Andy Allchurch beat over 2,100other entries to be crowned the 2019 winner.
