Talon’s The 4th Space and Kinetic’s Mere Exposure Effect , two pieces of research created in collaboration with Clear Channel, have been released in the past month, helping agencies and brands better use out of home.
Lucy McKillop, Clear Channel’s Head of Brand Marketing, talks through the success of street photography competition MyTown, changes she’s seen occurring across the industry, and how she knows the humble poster will live forever.
Clear Channel is the first Out of Home Media owner to embark on a nationwide plan to upgrade existing fluorescent tubes in their bus shelters to new, bespoke Philips LED light tubes by Signify. The LED tubes will reduce energy consumption and carbon emissions by up to 65%, and make a significant difference to the communities in which Clear Channel operate.
Leading women’s magazine Stylist has teamed up with Out of Home media owners Clear Channel to bring their Style List Gift Guide directly to shoppers on high streets up and down the UK with a unique, first of its kind Out of Home execution.
Brighton & Hove’s bus shelters are set to receive a digital revitalisation, delivered in partnership between Brighton & Hove City Council and Out of Home media owner Clear Channel.
To promote the hit Nick Jr. show Shimmer and Shine, Clear Channel have worked with Omnicom Media Group’s PHD, together with the UK’s fastest-growing parenting publisher ChannelMum.com, to deliver Mum influencer content through digital OOH formats.
This month Clear Channel partnered with FGUK Magazine in order to support their seasonal magazine issue, as well as their latest short film “Rise”, in celebration of Black History Month. The latest issue of FGUK – a magazine born out of Editor-in-Chief Marvin Maddix’s need to offer what it means to be a person of colour in Britain today – showcases some of the fantastic new talent and creativity from the UK’s diverse culture and communities.
After World War 2 ended, the UK needed to rebuild the country, kickstart the economy and get the nation back on its feet. People from the Commonwealth were invited to the UK to help fill these shortages and help make the nation great again. My grandparents were among those to accept the invitation to come over from the Caribbean and start a new life in the UK. It wasn’t an easy ride for the new settlers but they were hardworking and resilient, taking jobs in industries where there was a shortage of workers. This was a much needed contribution to society, however, this contribution was often overlooked as they weren’t always made to feel welcome. In 1965 the government at that time introduced ‘The Race Relations Act’ meaning that it was illegal to discriminate against anyone based on race, ethnic or national origins, to ease the prejudicial behaviour of the British public...
Having recently celebrated her 15th anniversary at Clear Channel, we thought we’d take advantage of Sue Penney’s wealth of experience, and pulled her aside to chat about all the changes she’s seen take place in the Out of Home industry over the years, as well as her time at Clear Channel and what’s kept her here for 15 years.
Outdoor media owner Clear Channel has today announced the return of MyTown, the UK’s biggest outdoor exhibition of street photography. The competition, which showcases the work of UK photographers, celebrates the diversity and uniqueness of our local towns and cities.
