Retail digital 6-sheet specifications

Malls Live / Malls Live XL / Sainsbury's Live / Asda Live

Supplying Content

All content should be supplied to the content team using the email subject:

[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]
EG: Adshel Live - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345

Click here for content deadlines.

Linear content

Static content

Size: 1080px x 1920px portrait
File Format: JPEG (RGB)
DPI: 72dpi

Motion content

File Formats: MPEG4, MOV
Encoding: H264
Frame Rate: 25fps
Bitrate: 8mbit/s
File Size: 30MB or less
Copy Length: 10 seconds

Sainsbury’s Live: Please click the button below for additional guidelines.

Dynamic content

Please view our Digital Creative Guidelines for more details on dynamic requirements.

NOTE: Dynamic campaigns are subject to 3 weeks testing as standard. If you are planning a dynamic campaign, please make and aware at the earliest opportunity.

General limitations

  • All content must conform to the Advertising Standards Authority Code.
  • All content must comply with our Digital Terms and Conditions.
  • Full motion is available across our retail portfolio.
  • Sainsburys / Asda Live;
    • Content guidelines differ between the two supermarkets. Please ensure content is provided in line with these guidelines.
    • Please follow link above for Sainsbury’s guidelines
    • Asda creative cannot contain details of price promotions or Asda intellectual property (eg logo/roundel) unless client books with Asda directly.
  • Malls XL uses the same pixel dimensions as Malls Live. Larger pixels are used to create the ‘XL’ screen size.


Content deadlines and delivery

  • 1 creative: 3 days prior to in-charge (7 days for Sainsbury’s Live)
  • 2-10 creatives: 7 days prior to in-charge (10 days for Sainsbury’s Live)
  • 10+ creatives: Make aware at the earliest opportunity.
  • Direct clients: 2 weeks prior to in-charge

Send content as an attachment or a downloadable link to –

Connect Mobile Platform

Utilise the Connect Mobile Platform for deeper brand engagement.