Storm Chiswick Towers specification

Supplying Content

All content should be supplied to the content team using the email subject:

[Format] - [Advertiser] - [Brand] - [Product] - [Start Date] - [Contract Number (optional)]
EG: Adshel Live - Mr Smith - SportSmith - Clothes - 29/06/2019 - 412345

Click here for content deadlines.

Linear content

Static content

Size: 448px x 576px portrait File Format: JPEG (RGB) DPI: 72dpi

Nameplate

Size: 480 x 80px landscape File Format: JPEG (RGB) DPI: 72dpi

 

Dynamic Content

Please view our Digital Creative Guidelines for more details on dynamic requirements. NOTE: Dynamic campaigns are subject to 3 weeks testing as standard. If you are planning a dynamic campaign, please make digitalcontent@clearchannel.co.uk and dynamicdigital@ClearChannel.co.uk aware at the earliest opportunity.

General limitations

  • Creative must comply with TfL’s HFSS ad policy. It is the responsibility of advertisers and their agencies to verify the HFSS status of the products featured.
  • Screens do not emit sound.
  • Storm sites are static copy only.
  • Content needs to be the same on the left and right screens.
  • Content can be different on the inbound and outbound screens.
  • Creative must not resemble any traffic sign/signal.
  • Creative must not distract any motor vehicle or pedestrian through contrasting content.
  • Adverts must conform to the Advertising Standards Authority Code.
  • All content must comply with our Digital Terms and Conditions.

chiswick-towers-spec-01

Content deadlines and delivery

  • 1 creative: 3 days prior to in-charge
  • 2-10 creatives: 7 days prior to in-charge
  • 10+ creatives: Make digitalcontent@clearchannel.co.uk aware at the earliest opportunity.
  • Direct clients: 2 weeks prior to in-charge

Send content as an attachment or downloadable link to – digitalcontent@clearchannel.co.uk and stormcontentdelivery@uniledsolutions.com