2022 Outdoor Media Awards Shortlist | Clear Channel UK
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Outdoor Media Awards

OMA Shortlist

Check out the hotly anticipated shortlist for the 2022 Outdoor Media Awards…

Congratulations to everyone who made the list. 

We'll be announcing the Bronze, Silver and Gold winners on Thursday 16th June.

Where there are three or fewer entries in a category we will be naming Gold only, and in the 'Talent' categories we will name Winners only.

01  Creative

Visual Craft Award

Discover The Truth – Klarna  Kinetic / Bountiful Cow / Motel

Marmite Dynamite – Unilever  Kinetic / Mindshare / adam&eveDDB

Great British Bake Off – Channel 4  Talon Outdoor / OMD

A Perfect Planet – BBC  Talon Outdoor / Havas Media UK / BBC Creative

ID.4 – Volkswagen  Talon Outdoor / PHD / adam&eveDDB

Sky Broadband Ultrafast – Sky  Rapport / MediaCom / Engine


Tech Innovation Award

All-New Nissan Qashqai Launch – Nissan  Talon Outdoor / MG OMD / Pixel Artworks / TBWA

Hendrick’s Gin Summer Escape – William Grant & Sons Ltd  Posterscope / Dentsu X / Space 

Shop Small – American Express  Rapport / UM London / DentsuMB

Sky Glass Launch – Sky  Rapport / MediaCom / Sky Creative Agency / AKQA

Winning The Euros With Clever Substitutions – William Hill  Kinetic / Wavemaker / DOOH.com / William Hill Studio


Installation and Experience Award

Absolut: #TogetherIRL – Pernod Ricard  Talon Outdoor / Havas Media UK

Discover The Truth – Klarna  Kinetic / Bountiful Cow / Motel

Marmite Dynamite – Unilever  Kinetic / Mindshare / adam&eveDDB

Hendrick’s Gin Summer Escape – William Grant & Sons Ltd  Posterscope / Dentsu X / Space

Subway Tiger Pig – Subway Kinetic / MediaCom Edinburgh / DOOH.com

02  Planning

Data and Intelligence Award

How TalkTalk Future Fibre Beat The Competition, Street By Street – TalkTalk  Kinetic / mSix&Partners / The&Partnership 

Specsavers Live Appointment Feed – Specsavers  Talon Outdoor / MG OMD / OMGDOOH 

The North Face VECTIV x Strava – The North Face  Talon Outdoor / PHD / OMGDOOH / Bigger 

To Firsts That Last – Kopparberg  Talon Outdoor / Goodstuff / Neverland 

Winning The Euros With Clever Substitutions – William Hill  Kinetic / Wavemaker / DOOH.com / William Hill Studio


Cross-Format Award

All Together Different – Channel 4  Talon Outdoor / OMD / 4Creative 

Group Ordering – Domino’s  Talon Outdoor / Havas Media UK / VCCP 

Kellogg's Good Morning – Kellogg's  Posterscope / Carat / Leo Burnett 

Plant Based For Protein Lovers – Alpro Soya, Danone  Kinetic / Wavemaker / VMLY&R 

Rider Recovery – Uber  MediaCom Outdoor / MediaCom / Mother 

Sky Glass – Sky  Rapport / MediaCom / Sky Creative Agency / AKQA 

Summer Of Football – Tennent's  Talon Outdoor / Republic of Media 

To Firsts That Last – Kopparberg  Talon Outdoor / Goodstuff / Neverland


Cross-Channel Award

#LooksLikeGuinness – Diageo  Talon Outdoor / PHD / OMGDOOH / AMV BBDO 

Maltesers #TheMassiveOvershare – Mars  MediaCom Outdoor / MediaCom / AMV BBDO 

Subway Tiger Pig – Subway  Kinetic / MediaCom Edinburgh / DOOH.com

Tesco Front Of Mind At Meal Times – Tesco  Kinetic / MediaCom / BBH 

Tokyo Olympics – Camelot  Posterscope / iProspect / adam&eveDDB

03  Effectiveness

Brand Building Award

Competitor Strikes – EE  Posterscope / Essence / Saatchi & Saatchi 

Golden Hours: Yorkshire Tea – Taylors of Harrogate  Talon Outdoor / Goodstuff / Lucky Generals 

Local. Relevant. OOH. – The Co-operative Group  Posterscope / Carat / Lucky Generals 

This Is Our BBC – BBC  Talon Outdoor / Havas Media UK / BBC Creative 


SME & Local Advertising Award

Mermaid Gin – Isle of White Distillery  Talon Outdoor / Brazil Street Agency / Perfect Day 

Neighbours – Vagina Museum  Jack Arts / London Lites / The Or London / Clear Channel

The No-Egg Egg – Crackd  CNS Media / Plant Heads 

Experience Bristol With yuup.co – Yuup  Out of Hand 


New Approach Award

Find Your Bet Mates – BetBull  Talon Outdoor / IMA-Home / Forever Beta 

Group Ordering – Domino’s  Talon Outdoor / Havas Media UK / VCCP 

Local. Relevant. OOH. – The Co-operative Group  Posterscope / Carat / Lucky Generals 

Programmatic Cross Category POS Campaign – Kikkoman  iDOOH / Wavemaker North / NOAH 

Fight For Home – Shelter  Talon Outdoor / Yonder Media / Who Wot Why 

There’s No Such Thing As Free Chocolate – Tony's Chocolonely  Talon Outdoor / PHD UK / Union Wagner

04  A Platform for Good

National Social Impact Award

British Sign Language Campaign – Microsoft  Posterscope / Carat / MRM 

Crime Not Compliment – Plan International UK  Grand Visual / Our Streets Now / Clear Channel

Maltesers #TheMassiveOvershare – Mars  MediaCom Outdoor / MediaCom / AMV BBDO 

MeeToo 'Express Yourself' Art For Youth Mental Health – MeeToo Education  Clear Channel 

Tesco COP26 – Tesco  Kinetic / MediaCom / DOOH.com / BBH 

The World Is Looking At You – QCF  Open Outdoor / Media Bounty / Iris 


Community Social Impact Award

Artist In Residence – Pocc Clear Channel 

Covid – Brighton & Hove City Council  Clear Channel 

Home Is On Your High Street – Salford City Council  Buy Me Media / Whistle Jacket 

#Ihadmyjab – Tower Hamlets Council

Think Global, Recycle Local – Recycle Your Electricals december19 / Truant London / Material Focus

05  Talent

Rising Star Award

Ashleigh Tucker  MediaCom 

Benjamin Rowland  Evolve OOH 

Jack Finch  Talon Outdoor

Some fun stuff
06  Social Assets

Share your shortlist success

You're obviously going to shout about the fact you've been shortlisted, so we've created you some handy, easy-to-use social assets.