2021 Outdoor Media Awards Shortlist | Clear Channel UK
Outdoor Media Awards

OMA Shortlist

Check out the hotly anticipated shortlist for the 2021 Outdoor Media Awards…

Congratulations to everyone who made the list. 

We'll be announcing the Bronze, Silver and Gold winners on Thursday 10th June.

Where there are three or fewer entries in a category we will be naming Gold only, and in the 'Talent' categories we will name Winners only.

01  Creative

Visual Craft Award

Build a Life – B&Q Kinetic / Wavemaker / Uncommon 

Finger Lickin’ Good – KFC Kinetic / Mindshare / Mother 

Great Wine in a Can – HUN Wine Talon Outdoor / Manning Gottlieb OMD / TBWA\LONDON 

No Fluff  – Mango Bikes Evolve OOH / JKO Collective / Mellor&Smith 

Now That’s an M...F... Campaign – Meatless Farm Meatless Farm 

Open Soon – Vagina Museum Pablo London / JackArts / DayLite LED 


Tech Innovation Award

Digital Roadblock – Vodafone Posterscope / Carat / Ogilvy

Drive Further for Less – ASDA Posterscope / Spark Foundry 

LEGO ‘Rebuild The World’: Mid-Air Haptics – LEGO Group Rapport / Initiative 

MyHeroes: International Campaign to Celebrate Key Workers  Kinetic / DOOH.com 

Nespresso Storeboost: Nespresso Vertuo – Nespresso The Cloud and Compass / Storeboost / VIOOH 

We summer, Oui Boursin – Boursin / Bel Group Spark Foundry / Tracy Locke 


Installation and Experience Award

EA FIFA21: Arts United – FIFA21 Electronic Arts / Kinetic / m/SIX / Mural Republic 

NIVEA MEN Liverpool FC Celebration – NIVEA Men Beiersdorf / Posterscope / Carat / Superior / Cheil UK / Mural Republic 

PlayStation 5 Launch: TfL Takeover – PlayStation TfL / MediaCom / Red Consultancy / Studio Diva 

PICARDilly, Amazon Prime Video – Star Trek: Picard – Amazon Initiative  

Ottolenghi Flavour Launch – Penguin Random House Kinetic / the7stars / Elliot Thomas 

WWE Moving Day – WWE BT Sports / Wunderman Thompson UK / Essence 

02  Planning

Data and Intelligence Award

Crystal Ski ‘Seasons’ – Crystal Ski TUI / MediaCom / iDOOH / Crystal Ski in-house team 

Lifebuoy: Information Protection System – Unilever Kinetic / Mindshare / MullenLowe 

Live Appointment – Specsavers Talon Outdoor / Manning Gottlieb OMD / Specsavers / OMGDOOH  

Spend and Save PCA Launch – TSB the7stars 

Targeting the Condition, Not the Season – GSK Piri The Trade Desk / Spark Foundry / Digitas 

Tesco Christmas – Tesco Kinetic / Mediacom / BBH 


Cross-Format Award

Build a Life – B&Q Kinetic / Wavemaker / Uncommon 

Digital Roadblock – Vodafone Posterscope / Carat / Ogilvy 

Finger Lickin’ Good – KFC Kinetic / Mindshare / Mother 

Mask Breath – Wrigley’s Mars / Mediacom 

McDonald’s Reassurance – McDonald's Talon Outdoor / OMD UK / Leo Burnett 


Cross-Channel Award

Ancestry ‘The Blitz’: Bringing the Past Back to Life – Ancestry the7stars / Kinetic / Anomaly / Red Consultancy 

Coca-Cola Open Like Never Before – The Coca-Cola Company MediaCom / MediaCom Outdoor / Kinetic / Epoch 

COVID-19 Helps for Safer Shopping: NHS Hours – Tesco Tesco Stores / Kinetic / MediaCom / BBH 

Give it Some Gousto – Gousto Kinetic / the7stars / M&C Saatchi 

Recycle Your Electricals – Material Focus December 19 / JCDecaux / Global / Truant London 

Targeting the Sufferer, Not the Season – GSK Piri Publicis / Platform GSK / Weber 

03  Effectiveness

Brand Fame Award

Amazon Prime Video 2020 – Amazon Initiative 

Costa 2020 – Costa MediaCom / Kinetic / Pablo London 

Entertain the World – Netflix Kinetic / Wavemaker 

Subway – Subway Kinetic / MediaCom Edinburgh / Above & Beyond 


SME & Local Advertising Award

BECO. #STEALOURSTAFF – BECO Talon Outdoor / OMD UK / TBWA\LONDON 

EMILY Lockdown OOH Campaign – EMILY Kate Patrick 

#Megafibreforus – Jurassic Fibre t&s creative communications / Dee Henry / Clear Channel 

The Worst Time to Launch a New Brand HUN Wine – HUN Wine Talon Outdoor / Manning Gottlieb OMD / TBWA\LONDON 


New Approach Award

Halo Luxe – DFS MediaCom / iDOOH via Unmissable / Krow 

Here to Solve – British Gas HomeCare Kinetic / MediaCom / Nucleus 

How Ancestry Reawakened the Spirit of the Blitz Through the Power of Local – Ancestry Kinetic / the7stars / Anomaly / Red Consultancy 

Never Skim an Erdinger – Erdinger Weiβbier Kinetic / MediaCom 

Trade Without Compromise – Fineco Bank Talon Outdoor / Hearts & Science 

Winter Motoring – Halfords Posterscope / Carat / BJL 

04  A Platform for Good

National Social Impact Award

Abusers Always Work from Home – NCDV Wunderman Thompson UK / Kinetic 

Addressing the ‘No Fixed Address’ problem – HSBC UK & Shelter Talon Outdoor / PHD / Wunderman Thompson UK 

BECO. #STEALOURSTAFF – BECO Talon Outdoor / OMD UK / TBWA\LONDON 

Covid19 Every Little Helps – Tesco Kinetic / MediaCom / BBH 

DOOH Offsetting – Beyond Rapport IMPACT / Rapport 

‘Individually Brilliant. Stronger as One’ – eBay MediaCom Outdoor / Kinetic / McCann 


Community Social Impact Award

Helping Re-open London – Dettol & TfL Reckitt / Zenith / McCann Worldgroup UK 

Look Out for Thieves – MET Police Kinetic / Wavemaker 

MyHeroes: International Campaign to Celebrate Key Workers DOOH.com / Kinetic 

#WhoseFuture – Rising Arts Agency Out of Hand 

05  Talent

Rising Star Award

Charlotte McDougall Talon Outdoor

Emily Gates Talon Outdoor 

Hannah Payne Kinetic 

Heather Williams Kinetic 

Jack Monaghan Rapport 

Mavesh Malik JCDecaux UK 


Outstanding Contribution to Outdoor

Gill Reid MediaCom

Nicole Lonsdale Kinetic

Roy Shepherd Goodstuff

Sophie Pemberton Talon Outdoor

Shortlisted for the 2021 Outdoor Media Awards
06  Social

Share your shortlist success

You're obviously going to shout about the fact you've been shortlisted, so we've created you some handy, easy-to-use social assets.

You. Are. Welcome.