We know the urban audience inside-out. Our six tribes are key audience groups that make up 70% of the UK population – each has a lot of money to spend and all of them are hard to reach through other forms of advertising.
In focus: Connected Consumer
Each month we will profile one of Clear Channel’s tribes, giving you unique insight into an influential Out of Home audience. Connected Consumers are a young, mobile and social group of individuals who are tech savvy and influential among their friends and peers.
97% say they are the first person people turn to for advice on products and brands.
Highly engaged with Out of Home
9 in 10 have taken some form of action as a direct result of seeing Out of Home advertising.
Looking for inspiration when shopping
6 in 10 say Out of Home advertising in malls gives them inspiration or helps them decide what to buy.
Out and about around New Year
50% more spent on food and drink at New Year than the average adult.
Commuters are frequent travellers who are successful and affluent with a high disposable income.
Connected Consumers are a young, mobile and social group of individuals who are tech savvy and influential among their friends and peers.
Fashionistas are young, affluent, influential and social individuals. They are spontaneous spenders – spending a lot and spending often.
Mobile Mothers are a wealthy audience with a lot of free time on their hands. They take pride in their appearance – they like to dress well, eat well and socialise.
Ngens are urban, connected and influential consumers whose upward mobility allows them to live in the moment and plan their lives Out of Home, engaging less with traditional media.