We know the urban audience inside-out. Our six tribes are key audience groups that make up 70% of the UK population – each has a lot of money to spend and all of them are hard to reach through other forms of advertising.

In focus: Connected Consumer

Each month we will profile one of Clear Channel’s tribes, giving you unique insight into an influential Out of Home audience. Connected Consumers are a young, mobile and social group of individuals who are tech savvy and influential among their friends and peers.

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Influential

97% say they are the first person people turn to for advice on products and brands.

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Highly engaged with Out of Home

9 in 10 have taken some form of action as a direct result of seeing Out of Home advertising.

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Looking for inspiration when shopping

6 in 10 say Out of Home advertising in malls gives them inspiration or helps them decide what to buy.

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Out and about around New Year

50% more spent on food and drink at New Year than the average adult.

Commuter

Commuters are frequent travellers who are successful and affluent with a high disposable income.

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Connected Consumer

Connected Consumers are a young, mobile and social group of individuals who are tech savvy and influential among their friends and peers.

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Fashionista

Fashionistas are young, affluent, influential and social individuals. They are spontaneous spenders – spending a lot and spending often.

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Mobile Mother

Mobile Mothers are a wealthy audience with a lot of free time on their hands. They take pride in their appearance – they like to dress well, eat well and socialise.

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Ngen

Ngens are urban, connected and influential consumers whose upward mobility allows them to live in the moment and plan their lives Out of Home, engaging less with traditional media.

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Socialite

Socialites are young and social individuals who live for the moment. They influence others but they are also easily influenced themselves.

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