This month Ugly
Drinks launched an ambitious Out of Home media campaign to coincide with
the expansion of their drinks range in Sainsbury’s stores across the country.
Drinks, the UK’s first range of unsweetened flavoured
sparkling waters, has announced that it will triple its distribution with major
retailer Sainsbury’s, with the addition of Ugly’s Tropical flavour joining
Lemon & Lime and Triple Berry, along with new 6-pack formats. This follows
the brand’s huge expansion last year that saw Ugly Drinks launch in major retailers across the UK, including
going global with a launch in the USA.
To coincide with this distribution increase, Ugly Drinks ran a nationwide campaign
across our digital Out of Home Sainsbury’s Live network. With a colourful,
full-motion creative, passers-by couldn’t fail to notice this new stand-out
Joe Benn, Co-Founder and UK General Manager of Ugly Drinks, said “With the Sainsbury’s Live network located right outside stores across the UK, the digital Out of Home screens were the perfect platform to achieve our campaign objectives of raising awareness of the brand, and influence shoppers at the point of sale to buy a healthier alternative to traditionally sweetened fizzy drinks.”
Senior Retail Account Manager