Part 1: An introduction to mental availability
Ding Ding Ding, part 1! In this video, our very own Research & Insight heavyweight, Lindsay Rapacchi, will talk you through mental availability, why it's worth fighting for and how brands can measure and track it. You can also view the other on-demand videos in this series below.
01
Check out the other videos in the series
Wanna take this outside now?
Interested in finding out more about our latest insight piece - Wanna take this outside? Drop us a line and we'll be in touch to talk about how you can pick a fight with a category entry point and win using Out of Home.