Billboards

We are continually developing our portfolio to ensure we offer the best billboards in the best locations.

National Packs

Billboard Cover Campaigns

Campaign Name Description Total Panels Cover N+1 Cover N+4 Cover N+14 Freq VAC (000's) Illum Towns covered Districts covered in GLA Urban areas 150k+

London 48 Sheet Cover

75 panels in the Greater London Area

75

37.8%

11.5%

0.2%

4.0

97

57%

46

26

87%

Urban 48 Sheet Cover

400 panels across busy urban areas

400

24.6%

11.3%

1.1%

5.3

79

58%

189

29

100%

National 48 Sheet Cover

500 panels across the UK

500

32.3%

13.6%

1%

4.8

75

58%

248

28

71%

National Packs

Billboard Premium Campaigns

Campaign Name Description Total Panels Cover N+1 Cover N+4 Cover N+14 Freq VAC (000's) Illum Towns covered Districts covered in GLA Urban areas 150k+

National 96 Sheet Premium

150 panels across the UK

150

10%

2.9%

0.1%

8.6

137

75%

90

22

91%

London 48 Sheet Premium

50 panels across the capital

50

6.5%

2%

0%

4.7

130

82%

41

30

100%

Premium Urban 48 Sheets

400 panels across the UK

400

26.3%

12.1%

1.1%

6.3

98

73%

200

30

100%

National HD 96 Sheets

200 HD 96 sheet panels

200

TBC%

TBC%

TBC%

TBC

TBC

100%

TBC

TBC

TBC%

National 48 Sheet Premium

500 premium panels across the UK

500

34.7%

15.3%

1.3%

5.5

88

70%

278

30

80%

National Packs

Billboard Environment Campaigns

Campaign Name Description Total Panels Cover N+1 Cover N+4 Cover N+14 Freq VAC (000's) Illum Towns covered Districts covered in GLA Urban areas 150k+

48 Sheet FMCG

Panels within 500m of major supermarkets

500

32%

13.6%

0.9%

4.3

61

42%

255

27

70%

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