You can’t miss this impressive tower on the A4/M4 corridor overlooking Knightsbridge, Kensington, Piccadilly and West End traffic travelling on the Hammersmith Flyover.

Designed to work with the local environment, the double-sided Hammersmith tower is clad with a patinated metal finish to reflect the nearby famous building – The Ark.

The site features two digital nameplates and has the ability to refresh copy every 10 seconds.