Return Audience Hub

OOH: A Platform for Good

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Responding to Covid19

The public, one-to-many, brand-safe nature of Out of Home is no great secret.

As the pandemic has unfolded, brands have utilised Out of Home as a Platform for Good to deliver timely, considered and relevant messaging, using the medium to deliver their own public service announcements.

See some of the brilliant examples below of UK advertisers using Out of Home as a response to coronavirus…

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Collaborative
Outsmart #GratefulBritain Cromination

Like no time before, the Out of Home industry has come together, being used by many brands to actively assist the government to tell people to stay at home.

Through Outsmart, and in partnership with creative agency Mother London, the whole OOH industry came together to thank Britain's heroes with this #GratefulBritain campaign - generating an online reach of over 1.2 million, as well as being Campaign’s Ad of the Day.

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Leaders

HM Government adapted messaging in response to a rapidly changing situation.

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Thankful

Rankin photographs NHS Heroes

World famous photographer, Rankin, has beautifully captured 12 portraits of NHS workers to celebrate the institutions, and individuals, role in managing the Covid19 pandemic. These portraits now form a stunning, cross-media owner, Out of Home campaign.

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Good citizens
Paddy Power - Give our NHS better odds. Stay at home this weekend.

A PSA true to brand

Whilst delivering an important message, Paddy Power were straight out of the blocks at the start of the crisis using Out of Home to display relevant messaging with humour, staying true to their tone of voice and reinforcing social acceptability that it was the right thing to do to stay at home.

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Agile

UK supermarkets are reinforcing safeguarding and community messaging.

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Helpful
Deliveroo - Help us support the NHS. Donate towards a meal

Delivering for key workers

Deliveroo are empowering their customers by adapting their platform to deliver meals to support the NHS key workers and the vulnerable in society. 

The creative also features the iconic rainbow symbolising this crisis.

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Supportive
#MyHeroes

#MyHeroes

The power of Out of Home amplifying social content has been showcased by DOOH.com.

The campaign has delivered more than 100 supportive messages from family and friends to digital screens nationwide through tweets with the hashtag #MyHeroes.

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Proud

Pride Inside take celebrations of queer life to the streets

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Positive

Posters for the People

Creative agency Atomic collaborated with designers and illustrators to provide colourful, uplifting messaging to boost the mood of the nation, supported by over 100 brands across social media and Out of Home.

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Playful

Newcastle-based artist and illustrator James Dixon created Out of Home posters to thank the NHS staff and key workers with witty, locally relevant copy – getting a smile or two on the road.

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Impactful

Women’s Aid

Women’s Aid ran a national campaign to raise awareness of domestic abuse which has been on the rise during lockdown and help raise funds to support their vital work with survivors.

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Activist

#LetsNotForget

In continuation of our partnership with 56 Black Men, we are joining Cephas Williams in the fight against racism and inequality to amplify a message that needs to be heard in every corner of our country: Let's Not Forget


#LetsNotForget
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Creative

Brands encouraging responsible behaviour internationally.

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    McDonald's - Brazil
    Nike - USA
    Coca Cola - Times Square
    Burger King - France
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OOH is Back

Return Audience Hub

We're closely monitoring a comprehensive mobile data set to better understand our audiences.

Find out more about how and where audiences are returning to Clear Channel's Out of Home sites:

8

%

Just 8% of consumers think brands should stop advertising*

* Kantar