- Category: FMCG
- Format used:
- Key result:
Sharing pizza with DOOH
Crosta & Mollica have been sharing quality, authentic Italian pizza for over 10 years and create extraordinary dishes with delicious ingredients. From classic Margherita sourdough pizzas to Capricciosa and Positan, Crosta & Mollica's pizza's are made from lievito madre (‘Mother Dough’ in Inglese) and certainly provide a true tasty of Italy.
Clear Channel worked closely with creative agency, And Rising to plan this exceptional campaign for Crosta & Mollica, where their aim was to raise brand awareness and increase sales figures.
Speaking with Rob, Partner at And Rising, they boosted brand awareness through their OOH messaging by "targeting & supporting listings in Waitrose, Sainsbury's & Tesco's across the UK, choosing high impact products, in relevant locations. Underpinned with activation products with Storm & Brand Fame products added to further boost awareness across the UK".
Crosta & Mollica's mouthwatering campaign not only looked incredible across Clear Channel's Digital Out of Home network and strengthened the pizza brand's awareness but, according to Ben Hyde-Hart at Crosta & Mollica, "Sales increased throughout the summer".