Roadside Advertising | Clear Channel UK


Nationwide advertising

01  National network of roadside sites

Be seen on Roadside

Clear Channel’s roadside advertising portfolio enables brands and organisations to reach UK audiences at scale, and is seen by 93% of the adult population*, fortnightly. From motorists, to commuters, shoppers and pedestrians, our eye-catching national portfolio turns this Out of Home environment into an opportunity for businesses of all shapes and sizes to deliver impactful campaigns.

*Route 38

Roadside advertising includes a variety of classic and digital sites, each strategically positioned in unmissable locations. From our super-premium Storm and Billboard Live digital networks situated on motorways and arterial routes, to our street-level Adshel posters and screens, roadside advertising is a powerful platform for national, regional, and local-level campaigns.    

02  Brand building Reach

Why use Roadside advertising

Roadside advertising is proven to deliver brand building reach for advertisers*. It is know to make brands famous with posters that stick in your mind. With the growth in digital, it also provides brands with the added flexibility to activate timely and location-based advertising.

*See our Why Out of Home section for more insight.

Reaching millions of people every week, Roadside advertising provides the perfect platform for advertisers to get in front of target audiences in a cost-effective way.

Want to find out how to reach your audience with a roadside campaign?

Get in touch.

Adshel bus shelter photo featuring Pension Bee poster campaign
03  Find out more about our Roadside advertising formats


Adshel is our national portfolio of classic roadside 6-sheet poster sites situated in high traffic volume areas that reaches 84% of the UK’s adult population in cities, towns and villages across the UK every fortnight.



Adshel panels nationwide*

* Route 38

Photo featuring Innis & Gunn Brewery advertising on Adshel Live digital roadside screen

Adshel Live

Reaching pedestrians and motorists along busy high streets and roadsides across the country, Adshel Live is the UK’s largest Digital Out of Home (DOOH) network, reaching millions of people every week. Its flexible and creative capabilities will make campaigns work harder.



Digital 6-sheet screens

Nationwide advertising on a Clear Channel poster billboard


With 48-sheet and 96-sheet billboards across the UK, this classic nationwide portfolio offers a highly visible roadside canvas that captivates audiences and helps businesses build brands and drive awareness.   


Poster sites*

* Route 38

Billboard Live

Unmissable digital screens, offering a platform for contextually relevant messaging to audiences along high traffic arterial routes through major towns and cities across the UK, including London, Birmingham, Glasgow, and Manchester.



digital 48-sheet screens


Storm is a portfolio of super-premium large format digital screens located on major arterial roads across five major UK cities, designed to deliver brand fame for advertisers by offering full brand ownership of the screens during chosen hours.   


digital sites

04  Audience insight

Reach your audience

*Source: TGI 2020

Of people who travel to work by car, 74% have seen OOH in the past week*

Lidl brand advert on digital Billboard Live screen with traffic

Over 9 million people have seen a large roadside advert in the past week*

5.4 million ABC1 adults have seen a large roadside advert in the past week*

05  Be inspired

06  Success stories
06  Start today

Get in touch

To discuss your campaign options or for further information on roadside advertising, please give us a call or fill in our form below and a local campaign expert will be in touch shortly. 

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