Roadside Advertising | Clear Channel
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DOOH Roadside Advertising Formats

Nationwide advertising

01  National network of roadside sites

Be Seen on the Roadside

Clear Channel’s roadside ads enable brands and organisations to reach UK audiences at scale. They are seen by 93% of the adult population*, fortnightly. 

Our eye-catching national portfolio grabs the attention of motorists, to commuters, shoppers and pedestrians, turning this Out of Home environment into an opportunity for businesses of all shapes and sizes to deliver impactful campaigns.

*Route 38

Roadside advertising includes a variety of classic and digital sites, each strategically positioned in unmissable locations like our super-premium Storm and Billboard Live digital networks situated on motorways and arterial routes and our street-level Adshel posters and screens.

Roadside advertising is a powerful platform for national, regional, and local-level campaigns. By working with us, you''ll reach millions of people in your local area and increase your brand presence.

02  Brand building Reach

Why Use Roadside Advertising

Roadside advertising is proven to deliver brand-building reach for advertisers*. It is known to make brands famous with posters that stick in your audience''s mind. With the growth in digital, it also provides brands with the added flexibility to activate timely and location-based advertising.

*See our Why Out of Home section for more insight.

Reaching millions of people every week, Roadside advertising provides the perfect platform for advertisers to get in front of target audiences in a cost-effective way.

Here\nare some of the benefits:

●      \nUnmissable. Our\nadvertising formats are strategically placed to catch the attention of\npassersby.

●      \nWide Reach. Your\nbrand will reach a broad range of people and attract them to your business.

●       High Footfall Locations. Hundreds of people pass by our ads daily.

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Want to find out how to reach your audience with a roadside campaign?

Get in touch.

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03  Find out more about our Roadside advertising formats


Adshel is our national portfolio of classic roadside 6-sheet poster sites situated in high traffic volume areas that reaches 84% of the UK’s adult population in cities, towns and villages across the UK every fortnight.



Adshel panels nationwide*

* Route 38

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Adshel Live

Reaching pedestrians and motorists along busy high streets and roadsides across the country, Adshel Live is the UK’s largest Digital Out of Home (DOOH) network, reaching millions of people every week. Its flexible and creative capabilities will make campaigns work harder.



Digital 6-sheet screens

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With 48-sheet and 96-sheet billboards across the UK, this classic nationwide portfolio offers a highly visible roadside canvas that captivates audiences and helps businesses build brands and drive awareness.   


Poster sites*

* Route 38

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Billboard Live

Unmissable digital screens, offering a platform for contextually relevant messaging to audiences along high traffic arterial routes through major towns and cities across the UK, including London, Birmingham, Glasgow, and Manchester.



digital 48-sheet screens

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Storm is a portfolio of super-premium large format digital screens located on major arterial roads across five major UK cities, designed to deliver brand fame for advertisers by offering full brand ownership of the screens during chosen hours.   


digital sites

08  Audience insight

Reach your audience

*Source: TGI 2020

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Of people who travel to work by car, 74% have seen OOH in the past week*

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Over 9 million people have seen a large roadside advert in the past week*

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5.4 million ABC1 adults have seen a large roadside advert in the past week*

09  Be inspired

10  Success stories
10  Start today

Get in touch

To discuss your campaign options or for further information on roadside advertising, please give us a call or fill in our form below and a local campaign expert will be in touch shortly.