Aberdeen is a large city in Northeast Scotland with a rough population of 227,000, making it the third-most populous city in Scotland. Once famed for its traditional industries of fishing, paper-making, shipbuilding and textiles, the city has since been overtaken by its oil industry and seaport, and in recent years Aberdeen has been referred to as the off-shore oil capital of Europe. The city is also known for its thriving business economy and opportunity for up and coming businesses.
The area is known for its outdoor beauty spots including a long, sandy coastline, well-kept parks and gardens as well as citywide floral displays. Many of Aberdeen's buildings were built during the Victorian Granite Era giving the city a unique look and feel, in addition to the nickname of 'the Granite City.' Aberdeen granite was even used to build part of the Houses of Parliament and Waterloo Bridge in London.
Aberdeen offers great shopping experiences including its traditional shopping streets of Union Street and George Street as well as the Bon Accord and Trinity shopping centres. The city was also awarded Fairtrade City status by the Fairtrade Foundation in 2004.
There is plenty to do in Aberdeen given the city has a wide range of cultural activities including museums, galleries and live music events and venues. Notable landmarks in the city include Duthie Park, the Maritime Museum and King's College Chapel. The city has two universities, the University of Aberdeen and Robert Gordon University which are collectively attended by around 32,000 students.
Aberdeen is a lively city that's full of personality, making it a great location for any business that's looking to advertise in Scotland.
With over 300 outdoor advertising sites
Across most popular pubs & bars
Covering the busiest locations including Union Street, Holburn Street and King Street
So you know how well your campaign is performing
Including by Robert Gordon University
The outdoor campaign was part of our ‘Choose College, Choose NESCol’ integrated marketing campaign across all media. We are confident this has been effective in attracting high levels of applications for our full-time courses and also contributed to a 20% increase in web traffic compared to the same time period last year.
Ian McDougall, Design, Publicity & Advertising Manager at North East Scotland College
Are you looking for help connecting with your customers in Aberdeen? You've come to the right place. At Clear Channel, we offer over 300 outdoor advertising sites that allow you to reach over 90% of all residents through 15.3 million impacts each fortnight. Our local experts in Aberdeen will help you choose the best locations for your business and will create a cost-effective campaign to help you make an impact.
We have a range of products for you to choose from, including bus shelters across the city's most populated areas, meaning you can capture your audience's attention no matter the time of day. We also have fully backlit highlight billboards along key commuter routes into the city centre including dual carriageways in and out of Aberdeen, as well as outside the main city centre train station.
In Aberdeen, our digital bus shelter advertising covers the busiest locations across the city centre including Union Street, Holburn Street and King Street. We also have prime space by Pittodrie Stadium, home to Aberdeen F.C., which is ideal for catching the flurry of match-day attendees on busy weekends.
We also have prime digital advertising space at the Union Square shopping centre where you can reach shoppers and leisure-seekers simultaneously. If you want to engage with supermarket shoppers, we have optimum digital screen advertising available at Asda and Sainsbury's locations across the city. If you're looking to connect with students, you can take advantage of our prime advertising locations by Robert Gordon University, as well as our range of digital screens across the most popular pubs and bars in the city centre. Whether you need complete strategic guidance or simply need an extra pair of hands, our account managers in Preston will work alongside you to create a cost-effective campaign that drives results. All of our sites are tracked meaning you can keep a close eye on how your advertising campaign is performing.
No matter the size of your business or budget, we'll work with you to create an impactful and memorable advertising campaign.
Our local customers include ASPC, Ardmuir, Aberdeen Football Club, John Clark Motor Group, Aberdeen City Council, St Margaret’s School for Girls, Aberdeen Exhibition Centre, Castlegate Arts ltd, Stagecoach – Bluebird Buses and Kippie Lodge. To discover how out-of-home advertising could work for your business in Aberdeen, get in touch to find out more.
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