Edinburgh is the capital city of Scotland and is a large, historic city that currently has a population of around 537,000. Its historical and cultural offering has made it the UK's second most-visited tourist destination outside of London. The city was once known for banking, publishing and brewing but the local economy has since evolved to rely on financial services, scientific research, higher education, and tourism. Edinburgh is the UK's second-largest financial district with financial services dominating a third of all offices in the city.
The city is brimming with history and culture, with the Old Town and New Town together being listed as a UNESCO World Heritage site. Historic sites and places of interest in Edinburgh include Edinburgh Castle, the Palace of Holyroodhouse and Edinburgh Zoo. The city is home to three universities - University of Edinburgh, Heriot-Watt University and Edinburgh Napier University which are collectively attended by around 58,000 students.
Edinburgh is also home to some of the world's largest events and festivals including the Edinburgh International Festival and the world's largest annual arts festival, Edinburgh Fringe, as well as the iconic Hogmanay new year celebrations.
There are plenty of great options for shoppers to choose from including the popular main shopping area, Princes Street, which is full of souvenir shops and well-known high street stores. For those seeking a more upmarket experience, George Street is where you'll find some of the city's most sought after independent and luxury stores. In addition to shopping, Edinburgh nightlife is memorable due to its buzzing personality and variety of bars, pubs, restaurants and nightclubs to choose from.
The Scottish capital city is full of endless opportunity, making it a prime location for businesses to advertise in Scotland.
Across the city's most populated areas
Outside Edinburgh Haymarket train station to reach commuters
With prime digital advertising space along Princes Street and George Street
By the Ocean Terminal Shopping Centre to reach thousands per day
With a range of digital phonebox sites near the University of Edinburgh Lauriston campus
The campaign aimed to drive people to our events page on our website and we saw a 98% increase in events page views year on year during the period of the advertising campaign.
Peter Macfarlane, Head of Supporter Engineer at Children 1st
Do you need guidance on connecting with your customers in Edinburgh? You're in good hands. At Clear Channel, we're proud to offer hundreds of outdoor advertising sites across the busiest parts of Edinburgh. No matter the size of your business or budget, we're confident we have the perfect solution for you.
We have a range of products to suit your needs, including phonebox advertising across the city's most populated areas, meaning you can reach your audience at any time of day. To engage with commuters travelling into the city centre, we have strategically-placed large format advertising space outside Edinburgh Haymarket train station. In addition to this, we have a range of classic billboard advertising along busy commuter routes into the city centre.
If you're looking to connect with shoppers, we have prime digital advertising space along the popular Princes Street and George Street, in addition to digital screens at Fort Kinnaird Shopping Park. We also have bus shelter advertising by the Ocean Terminal Shopping Centre meaning you can reach thousands of people per day. If you're keen to engage students, we have a range of digital phonebox sites situated near the University of Edinburgh Lauriston campus. We also have prime advertising space at the Sainsbury's by Murrayfield Stadium, which is an opportune space to catch the attention of rugby fans on match-day.
Our experts in Edinburgh will identify strategic locations for you to advertise your key messages to your target audience in the most effective way. You can trust us to build you a campaign that will drive and deliver results.
Our local customers include Edinburgh taxi companies, advertising agencies, charities, hotels, cafés and many more. If you'd like to raise the profile of your business in Edinburgh, contact us to find out how Clear Channel can help you achieve your advertising objectives.
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