Cardiff is the capital city of Wales with a population of around 366,000. The most popular visitor destination in Wales, the city also sees a large percentage of commuters from South Wales who travel for work purposes. Cardiff was once known for its thriving port that looked after coal, iron and steel exports but today its economy is represented largely by finance and local business services. One in five employees in Cardiff is based in the distribution, hotels and restaurants sector - a clear sign that retail and tourism continues to grow in the city.
In recent years, Cardiff has seen investment into regeneration and development, including the waterfront area at Cardiff Bay which is home to the Welsh Parliament, as well as the Wales Millennium Centre arts complex.
Cardiff has many notable landmarks such as the Principality Stadium, Pierhead Building, Cardiff Castle, Llandaff Cathedral and many more. The city has the largest concentration of castles of any city in the world, making it a great place for history buffs to visit.
The city is also known for its rich sporting heritage and was awarded the European City of Sport due to its role in hosting major international sporting events. There are three universities in Cardiff - Cardiff University, Cardiff Metropolitan University and the University of South Wales which are home to roughly 66,195 students.
There are lots of shopping opportunities in Cardiff with the majority located in the city centre in areas such as Queen Street, St Mary Street and High Street. For a more diverse shopping experience, visitors can head to St. David's Centre which is one of the largest shopping centres in the UK. And Cardiff is home to Spillers Records, the oldest record shop in the World. The city is also a great location for foodies as there are hundreds of bars, restaurants and independent eateries to choose from.
Cardiff is a vibrant city with lots of personality, making it a great location for any business looking to advertise in Wales.
With a wide range of outdoor advertising sites across Cardiff
For out-of-home advertising in the Welsh capital
Through classic billboards and bus shelters on key routes such as Newport Road, North Road, Bute Street, Penarth Road and Churchill Way
With advertising space in the areas where they live and study including near the University of Cardiff
With prime digital advertising space by the bustling St David's Centre shopping mall
We see Outdoor advertising as hugely valuable though in terms of it raising the visibility of a particular product or our Creative Learning offering and rely as much on anecdotal responses from customers and staff as actual sales measurements (e.g. I’ve seen it everywhere!” comments).
Head of Theatre Business Marketing at Wales Millennium Centre
At Clear Channel, we offer a wide range of outdoor advertising sites meaning you have the opportunity to reach 98% of the adult population in Cardiff. We're proud to be the number one partner for out-of-home advertising in the Welsh capital. We have hundreds of sites across a variety of products including billboards, bus shelter posters and digital advertising space at some of the area's biggest pubs, bars and supermarkets.
Connect with commuters through classic billboards and bus shelters on key routes across Cardiff such as Newport Road, North Road, Bute Street, Penarth Road and Churchill Way. If you're looking to engage with students and leisure-seekers, we have prime digital screens at some of the busiest pubs and bars in the town centre as well as advertising space in the areas where they live and study including near the University of Cardiff.
If it's shoppers you're keen to target, we have prime digital advertising space by the bustling St David's Centre shopping mall. Take advantage of our digital screens at pubs and bars in the vicinity when shoppers are taking a well-needed break. We even have prime advertising space at Wales' national stadium, the Principality Stadium, which is visited by thousands of people every week. You can choose from bus shelters, classic and digital formats, including even wrapping the stadium.
Our local experts in Cardiff will identify the most strategic locations for your business to advertise and will build a cost-effective campaign to help you reach your audience. Whatever the size of your budget, we're confident we'll have the perfect solution for you.
In Cardiff, we're proud to have helped Parkwood Outdoors, Diamond Centre Wales, WMC, Cardiff Council, Cardiff University, New Theatre and WRU/Principality Stadium. If you're interested in finding out how Clear Channel advertising can work for your business in Cardiff, please get in touch.
Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.