7 Advertising Tips for Small Businesses | Clear Channel

7 Helpful Advertising Tips for Small Businesses

07 Feb 2022 / Insights
By Clear Channel UK View Author on Twitter
Adshel screen outside shopping mall as people walk by

It's not uncommon for large companies to spend billions on advertising. But, there's more to advertising than simply throwing cash at the problem. You need to use the proper advertising techniques.

So, as a small business owner, how should you advertise your company to potential customers? This article gives seven important advertising tips for your consideration. 

1. Give Information With Blogging

An effective company marketing technique is when you give helpful information to potential customers through blogging. You're probably an expert in your industry, so you can give your customers helpful tips and tricks about using your product.

The key to making good blog posts is ensuring it's not all about making sales. Good blogs should primarily be about communicating helpful information to the public. 

If you're not much of a writer, you could hire professional blog writers to write the blogs for you. Just make sure all the information provided is accurate and useful. 

2. Start the Conversation with Social Media

Another way to connect with your customers is to use your social media channels to start a conversation. The most successful social media strategies involve engaging directly and personally with customers. 

Of course, there's a delicate balance you need to find. If your social media presence is too formal, people might not find it engaging. On the other hand, if you get too informal, it might reflect poorly on your brand. 

The key is to make customers feel like they're engaging with an actual human without making things too casual. If you're not sure how to run your social media page, you could work with a social media company. 

It's possible to pay a social media expert to run your page for you on your behalf. This is an excellent option if you're not comfortable doing the task yourself. 

3. Make Use of Customer Reviews

Even bad reviews from customers represent a significant marketing opportunity. Customers like to see when a company responds constructively to a negative review. 

Most customers understand that even the best company can't be perfect. What sets good companies apart from bad ones is how they respond to customer complaints. 

A bad review is a perfect opportunity to show people how you make things suitable for customers in the event of a complaint. On the other hand, if you have 1-star reviews without any engagement, it may reflect poorly on your company. 

Of course, you can also use positive reviews to your advantage. For example, you can use them as testimonials on your website or in press releases. 

4. Consider Working With Influencers

Social media influencers can potentially bring a vast number of sales your way. One mistake you often see in small business advertising is that people try to work with the most popular infielder. 

This doesn't always work because the most popular influencer willing to work with you might not have any connection to your brand. Potential customers will generally see through this kind of attempt. 

If you want to do effective advertising with an influencer, you'll need to find someone who compliments your brand. For example, they should be known for using and commenting on the kinds of products you sell. 

5. Think About SEO

When people need a new product, the first thing they generally do is head to Google. If your company isn't coming up on the first page of that Google search, you'll miss out on sales.

So how do you make sure you are consistently on the first page? You need to implement a solid search engine optimization strategy (SEO). This is when you use certain kinds of language on your website to increase the chance you'll be selected by Google's algorithm. 

This is easier said than done as SEO is quite a complex process. You might consider working with a professional SEO company as they will be equipped with the latest SEO strategies. 

6. Have a Consistent Image

Another one of the top marketing tips is to have a consistent image. This means that you should have a similar aesthetic throughout your whole company. A big part of this has a great logo. 

The best logos are simple, effective, and instantly recognizable. Customers should see your logo and immediately think of your company. Designing an effective logo can be a tricky job. 

You might consider working with a professional graphic designer to produce something bold and memorable. 

You might also have a consistent aesthetic across all of your store locations. If you look at the most successful multinational companies, you'll notice that their stores all have a similar feel worldwide. 

Having a solid aesthetic and a great logo is also a great way to represent your company on advertising billboards.

7. Embrace New Technology

Finally, you need to be prepared to embrace new technology. When the internet was first created, it took the business world a while to catch on. Those that adopted the technology early reaped the rewards. 

This means that in business marketing, you always need to be on the lookout for the next big thing. For example, many companies are working on a new virtual reality experience called the metaverse. 

This will be a persistent virtual reality space, but it's not entirely clear exactly how it will work. It seems like it may be an excellent opportunity for new forms of digital marketing. 

For example, you might be able to do a traditional billboard campaign inside a virtual space. 

If the metaverse turns out to be a hit, early adopters of the technology are sure to be rewarded. 

These Advertising Tips Will Help Your Company Grow

As you can see, there are many different options at your disposal for advertising your company. You certainly don't have to use all of these advertising tips at once. Instead, pick a few that will work well for your organisation. 

If you want to work with a quality marketing company that can help you put some of these ideas into practice, contact us today.