This month, leading Out of Home media owner Clear Channel celebrates the installation of the 2000th Adshel Live screen, firmly cementing its position as the UK’s largest digital Out of Home (DOOH) network.
A multi-million pound investment kick-started the Adshel Live journey and first Adshel Live screen took root in Cardiff in 2015. The network has grown an average of 500 screens per year since. Earlier this year, Adshel Live became the UK’s largest digital Out of Home network, and Clear Channel is committed to growing this network further.
Today the network offers advertisers the opportunity of delivering approximately 14 million daily impacts and reaches 38% of the population weekly. It offers brands national reach and activation at scale, with significantly increased creative flexibility and accountability. This national reach features an unparalleled geographical footprint, with screens in over 110 towns and cities.
Clear Channel will be running a series of celebrations throughout September to celebrate Adshel Live and the momentous 2000 milestone.
Joint Managing Director at Clear Channel, Richard Bon, says “This is a momentous achievement, and we’re immensely proud of all the team for their hard work and contribution over the past four years. It’s been a challenging, yet exciting journey, and we’ve received great support from all our various media partners. With Adshel Live established as the largest digital Out of Home network in the UK, our focus now is to continue to grow that network, provide greater digital reach to clients and even more accountability.”
Clear Channel’s aim going forward is to grow the Adshel Live network; installing more screens across the UK and increasing national reach. In addition, Clear Channel UK will be offering ‘New Reach’ – a new way for advertisers to achieve brand reach and drive awareness with Out of Home using a blend of classic Adshel and digital Adshel Live.
The project is part of a series of projects from Clear Channel that seek to make a difference and benefit the environment, as well as local communities. Currently, Clear Channel leads the way in using third party plastic waste from the UK to produce parts of its street furniture range. As the company continues to work with the UK’s leading plastic waste processors and innovative recyclers, Clear Channel expect to go even further and soon make products directly from the waste collected.