Clear Channel has partnered with Brand Advance, the specialist agency that connects brands with diverse audiences, to create a unique advertising proposition, with full motion digital screens, located across a national network of LGBTQ+ bars and pubs.
The partnership presents a fresh opportunity for brands to authentically engage with this affluent demographic in a targeted and appropriate context, across five UK cities.
Brand Advance will lead on the sales and marketing of this new proposition, which forms part of Clear Channel’s Socialite network, which is present in hundreds of UK pub, clubs, and bars.
Louise Stubbings, Creative Director of Clear Channel UK, said: “Our Socialite network is highly effective because advertisements connect with audiences in a uniquely receptive frame of mind."
Our partnership with Brand Advance presents a fantastic, ready-made opportunity for LGBTQ+ relevant brands and businesses.”
Christopher Kenna, CEO of Brand Advance, said: “We are looking forward to working with brands who seek to engage the LGBTQ+ community, with relevant messaging, placed in effective moments. By creating a specific LGBTQ+ proposition, brands will be able to talk to this audience in a targeted, safe, and positive environment.”
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- Team CC