Clear Channel has unveiled details of the UK’s biggest ever investment in digital outdoor advertising, building on its position as the UK’s number one in digital roadside media.
Clear Channel is to install hundreds of roadside digital screens in major UK cities throughout 2015. More than 600 Adshel Live bus-stop screens will be installed in 25 of the largest towns and cities nationwide, including Birmingham, Bristol, Cardiff, Glasgow, Leeds, Liverpool and Newcastle, bringing pin-sharp digital advertising to millions of people every day.
Following its hugely successful first year, Storm, Clear Channel’s super premium brand, is undergoing nationwide expansion. Following last month’s announcement that Storm is to more than double its London portfolio to 20 sites, Storm’s first national screen is going live early next year in central Birmingham. The state-of-the-art billboard will give the world’s biggest brands the chance to target valuable audiences through Storm’s flexible ownership model. Storm will continue expanding throughout the UK in 2015.
Clear Channel’s rapidly-expanding digital portfolio will be underpinned by Play IQ a new state-of-the-art digital data system. Future-proofed and scalable, the intelligent system will automatically manage Clear Channel’s digital inventory, including booking and pricing. The system will also manage content, enabling dynamic and contextual digital campaigns; and offer real-time proof of play.
Andrew Morley, CEO, Clear Channel UK, said: “Just one month ago we announced the first stage of a major expansion of our digital portfolio – PlayLondon. Today’s announcement is the next step in this expansion. This is a significant investment but it is also investment with purpose. Throughout 2015 we will build on our leadership position in roadside digital, focussed on putting the right screens, in the right locations in the right cities.
“The screens themselves are only part of the story. We are also connecting them all to a state-of-the-art data management system. For our clients, Play IQ means campaigns that are easier to plan, easier to buy, more responsive, more efficient, more transparent and more accountable.”
Storm sites will be the first to use Play IQ, using the new system by the end of Q4 2014, with Adshel Live and London Wrap moving to Play IQ in 2015.
This announcement of Clear Channel’s nationwide expansion comes as Clear Channel launches PlayLondon, a new digital proposition that is comprised of the London Wrap, a brand new, built-for-purpose network of 40 premium digital 48-sheet screens, Storm and Adshel Live.
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