It’s been a challenging few weeks for the UK, but we’re proud that the Out of Home (OOH) industry has stepped up and continued to provide a trusted media source during these difficult times. We at Clear Channel are especially committed to remaining not just a Platform for Brands, but a Platform for Good.
Over the past three weeks we’ve been proud to run important government messaging to the public across our digital OOH network. These information campaigns booked by The Crown Commercial Service, as well as Manning Gottlieb OMD and Talon OOH, showcased early vital messaging surrounding handwashing and symptom advice, swiftly followed by messages encouraging people to follow government advice and stay at home.
As well as booked government campaigns, we’ve also been proud to support NHS campaigns with space across our digital estate, such as displaying NHS Professionals latest staff recruitment scheme on screens across the UK. In addition, we were proud to support messaging surrounding the weekly #ClapForCarers initiative.
Brands have also been keen to play their part, working directly with Clear Channel to help push out some impressive ad campaigns designed to help support the government’s fight against COVID-19. The betting company Paddy Power garnered a fair amount of attention with its clever campaign supporting social distancing measures and encouraging people to stay at home to ‘give our NHS the best odds’. Supermarket giant ASDA also took full advantage of the proximity of Clear Channel’s ASDA Live digital network, to showcase important social distancing advice to shoppers across screens located outside supermarkets across the UK.
Finally, as part of an effort to support the NHS and key workers during these difficult times, the OOH industry body, Outsmart OOH, has worked with creative agency Mother London to launch the amazing #GratefulBritain campaign, that is running across Clear Channel digital sites, as well as across other OOH media owners as part of an industry-wide effort. This campaign – as well as another in-house design from Clear Channel – aims to celebrate and thank all the UK’s NHS staff and key workers who are keeping Britain ticking in this tricky time.