Clear Channel has installed its first London Wrap digital 48-sheet screen, just three weeks after announcing the brand new, built-for-purpose digital network of 40 screens.
All the digital panels will be installed across London over the next three months, helping advertisers engage millions of motorists and commuters throughout the capital every week.
Clear Channel has installed its first London Wrap digital 48-sheet screen, just three weeks after announcing the brand new, built-for-purpose digital network of 40 screens. All the digital panels will be installed across London over the next three months, helping advertisers engage millions of motorists and commuters throughout the capital every week.
The Wrap is part of a growing trend in out-of-home advertising towards digital screens and this launch cements Clear Channel’s position as the UK’s number one in roadside digital advertising. It is part of PlayLondon, Clear Channel’s new digital proposition, which also includes its super-premium digital billboard brand Storm, which is set to more than double in size to 20 London sites, and Adshel Live, its rebranded network of 100 central London digital 6-sheet bus stop screens.
The state-of-the-art screens deliver pin-sharp images and contextual advertising for brands, which can be triggered by a range of factors including temperature, pollen count and weather. They were developed by Ultravision International and made available to Clear Channel through its relationship with Active International UK.
Clear Channel has partnered with leading graphic design app Fragment to create wonderful images during the test phase. Advertiser content will be displayed from next month.
Andrew Morley, CEO of Clear Channel UK, said: “This is a landmark moment for Clear Channel and UK out-of-home advertising and we are delighted to have installed our first London Wrap screen. With a further 39 screens soon going into the ground, advertisers will be able to deliver beautiful and contextual advertising on state-of-the-art digital billboards on key routes in and around our capital.”
PlayLondon is the first stage in Clear Channel’s major digital expansion. The portfolio will be underpinned by a purpose-built network and back-office system enabling seamless ad-serving across all sites.
“Clear Channel has reset the bar for all out of home advertisers”, said William Hall, CEO and Co-Founder, Ultravision International. “Ultravison’s patented-pending UltraPanel LED displays, are light-weight, modular in design and interlock like Legos. They also use less electricity, which ultimately reduces total cost of installation and operation. Clear Channel’s decision to partner with Ultravision and Active was brilliant and reflects the bright vitality of London and its people.”