This July, we’re supporting Arts & Culture as part of our monthly spotlight on a particular societal theme or cause. We have been working with some brilliant charities and non-profit organisations in this space to help amplify their work and turn our digital Out of Home screens into an outdoor gallery for more people to enjoy art this summer.
We are proudly supporting Cephas Williams again and the launch of the Portrait of Black Britain exhibition in Manchester Arndale as part of the Manchester International Festival – a powerful series of 116 portraits of Black individuals, highlighting their stories, achievements, and contributions.
We have been displaying the Graduate Showcase of Central Saint Martins’ students as part of our on-going partnership with the leading arts and design school. In a true creative and pioneering spirit, the creatives running on our Malls XL screens have been generated by an AI program while our Malls Live panels are dynamically displaying over 150 pieces of art from the students.
We also joined forces with Kensington & Chelsea Art Weekfestival to display artworks from their annual public art trail across our Storm screens and help support freelance artists, many of which have been hard hit by the pandemic, by giving them visibility outside of West London.
Vestalia Chilton, the Director of KCAW and Kensington + Chelsea Festival comments: “Our art trail will take on a new lease of life and be able to spark joy and encourage discovery across the country, alongside the London audiences who have had chance to visit and enjoy it locally. Staying true to this year’s curatorial theme ‘REIMAGINE’, we hope that this campaign with Clear Channel enables everyone to have encounters with art, which in turn, help us all to re-imagine what is possible in our own lives - creativity involves a daily re-imagination of what is possible.”
In collaboration with the public art gallery Firstsite, we’re showcasing an eclectic selection of artworks created by members of the public during lockdown as part of the Great Big Art Exhibition that seeks to celebrate creativity across the UK.
Firstsite Director Sally Shaw MBE says: “When the doors to our collections and galleries closed our imaginations very much stayed open. Making, showing and experiencing art has created so much joy, connection and solace for many thousands of people through this difficult time - I can’t wait to see these incredible expressions of people’s creativity being shared right across the UK.”
Gracing our screens are also the artworks from various international artists as curated by Arts Help, a non-profit organisation and global creative community, reflecting on the UN Sustainable Development Goals and the ways to take better care of our planet.
Last, but not least, we will also be supporting our existing charity partner the National Theatre this month to encourage more people to enjoy unmissable theatre at home via their online streaming platform.