This year we have chosen to support our long-standing charity partner The Prince’s Trust as our Christmas charity. Their work, focused on helping young people to build confidence and skills for jobs and training, has never been more vital, with young people among the hardest hit by the pandemic.
Having missed out on vital education, training and job opportunities, millions of young people are at risk of being left behind. They are already more than 4.5 times more likely to face unemployment than the rest of the working age population and youth joblessness is predicted to reach record highs in the coming months. For those who were already vulnerable - facing mental health issues, challenges at home, or even homelessness - they see no way out.
Research by The Prince’s Trust shows that 44% of 16 to 25-year olds say their aspirations for the future are now lower as a result of the pandemic. It also shows how 41% of young people believe their future goals now seem “impossible to achieve”, with this rising to half (50%) of those surveyed from poorer backgrounds.
Clear Channel has supported The Prince’s Trust throughout the whole year and will donate additional digital advertising space nationwide in December and January to help raise awareness of the help available to young people via The Trust. Additionally, Clear Channel’s staff will be raising funds for the charity in December and pursuing volunteering opportunities in 2021.
Warren Fiveash, Head of Marketing Partnerships, said: “We couldn’t have got through the pandemic without the incredible support of Clear Channel. Without you, young people wouldn’t know about the help they can get through The Trust, and we can’t thank Clear Channel enough.
As we move forward into 2021, the economy is likely to be hit hard with young people at the forefront. We’re facing a lost generation. The Prince’s Trust will continue to be there for them throughout this period, but we can’t do it without the support of partners like yourselves. Together, we can be the turning point for young lives across the UK.”
Clear Channel has supported The Prince’s Trust since 2004 and became a Silver Patron in 2012. The Prince’s Trust supports 11 to 30 year-olds who are unemployed or struggling at school, helping to bridge the gap from education into working life and get young lives on track. Many of the young people helped by The Trust are in or leaving care, facing challenges such as homelessness or mental health issues, or they have been in trouble with the law.
The Prince’s Trust has helped one million young people since HRH The Prince of Wales started the charity in 1976. Three in four young people on Prince’s Trust programmes move into work, education, or training.