Clear Channel UK confirms it will now act as Amscreen’s exclusive media sales partner across their 2700 digital screen portfolio
Following Amscreen’s recent announcement regarding the termination of the ad sales partnership with Tom Goddard’s Digicom, Clear Channel UK will now be acting as the newly appointed sales partner across all existing networks and contracts.
The new deal, which comes into immediate effect, will see Clear Channel UK operating screens across a range of estates including Tesco, BP, Shell and Esso as well as other leading independents. The partnership will give Clear Channel exclusive rights to deliver advertising via the 2700 strong national digital screen network situated within the UK’s forecourt convenience destinations.
Clear Channel will employ a small dedicated sales team, who will focus exclusively on the network, providing the service level expected by advertisers. The new team will be supported by the wider Clear Channel business as required.
Simon Sugar, Amscreen CEO commented “We’re delighted to be partnering with one of the world’s largest outdoor media owners – this deal means they can continue to leverage our proven technologies as well as offering advertisers and agencies the ability to reach a national audience in these high traffic locations”
Sugar continued; “We’ve been working with Clear Channel very closely over the last 2 years which has enabled us the ability to turn around this deal so quickly. The speed at which we’ve set this up is also helping to ensure minimal disruption for advertisers, while going forward, it provides the confidence and expertise that comes with an established market leading outdoor media business.”
In mid-2015, Amscreen completed the upgrade of the entire screen estate with larger format, HD units fitted with the latest OptimEyes face detection software and remote device monitoring and measurement technology. Clear Channel will use these capabilities to carry out technology trials.
Justin Cochrane, Clear Channel CEO said “Our partnership with Amscreen is great news for advertisers – ensuring that the network will again be available and that the highest levels of service are delivered. We are looking forward to the prospect of using our media sales expertise to help grow the business, while the network’s unique technical capabilities offers Clear Channel the opportunity to trial exciting creative and technical solutions with our clients.”