Clear Channel UK has been confirmed as The Creative Shootout’s 2024 official Out of Home media partner.
As one of the UK’s largest Out of Home (OOH) media and infrastructure companies, Clear Channel joins other big names like The Guardian, offering the prize for this year’s winning campaign, which will be staged by the winning agency for Charity of the Year, Carers UK, later in 2024.
The partnership will see the winning campaign from the awards showcased on digital OOH screens across some of the UK’s top shopping malls, like The Trafford Centre, Brent Cross and The Bullring.
Now in its seventh year, The Creative Shootout recently announced the eight creative agencies to appear on the Live Final Show, on Thursday 25 January 2024 at BAFTA 195 Piccadilly in London.
The eight finalist agencies are (in alphabetical order):
On the day, the eight agencies will have just four hours to work on the creative brief they receive from Carers UK at lunchtime. The agency teams of four will then have only eight minutes each in the evening to convince the live audience and high-profile judging panel that they have a winning campaign for the charity, with the Clear Channel OOH support in mind.
Ben Hope, Marketing Director at Clear Channel UK, comments: “The Creative Shootout is becoming well known as the radical format awards programme that gives back to charity, whilst promoting what is great about the UK advertising sector at the same time - unrivalled creative thinking, impactful ideas and a pipeline of outstanding talent. The partnership bolsters our existing charitable efforts, leveraging OOH as a creative canvas and a Platform for Good, so we're delighted to be involved.”
Johnny Pitt, Founder of The Creative Shootout and judge, comments: “The Creative Shootout exists to transform understanding and awareness of a charity, each year. Clear Channel’s involvement is a game-changer and, along with Carers UK, we really appreciate their support this year.”
The Creative Shootout is supported by the major marketing associations including The IPA, CIPR, CMA and DMA, along with some high-profile sponsors and partners.