Cunard Social Influencer Campaign

15 Aug 2018 •
By Clear Channel UK View Author on Twitter
Malls Live Social Influencer Campaign

Last month Cunard launched their nationwide campaign utilising social media influencer content to promote its Arctic Circle cruise aboard their newest cruise ship, the Queen Elizabeth.

For this campaign, in a media first, Clear Channel partnered with the team at indaHash to integrate social media posts with digital Out of Home. The media for the campaign was booked in through PHD UK & Talon Outdoor.

Last month Cunard launched their nationwide campaign utilising social media influencer content to promote its Arctic Circle cruise aboard their newest cruise ship, the Queen Elizabeth. For this campaign, in a media first, Clear Channel partnered with the team at indaHash to integrate social media posts with digital Out of Home. The media for the campaign was booked in through PHD UK & Talon Outdoor.

Running across our digital network of mall screens, Cunard’s campaign went live for one week – across ten shopping malls nationwide. Using indaHash’s platform, social media influencers aboard the cruise were able to upload approved Instagram content which was then shared directly across the mall screens creating multiple creatives.

With the social content beautifully documenting the Norwegian coastline and dramatic Arctic Circle, the campaign successfully drove awareness of the Cunard brand and captured audience’s attention with unique content showcasing life on-board the cruise and exciting new destinations.

The CEO of indaHash, Barbara Sołtysińska, commented

“This immersive experience brings Cunard cruises to life through strategic use of creative technology, DOOH and influencer marketing, allowing customers to experience the brand in a fun and memorable way. This partnership allows us to both effectively reach today’s hyper connected consumer and extends the life of the campaign to audiences online and in shopping malls across the UK.”

It was fantastic to work on this innovative and first of its kind campaign, which was not only hugely successful, but also perfectly demonstrated the true potential and flexibility of digital Out of Home.