Research conducted earlier this year by the Clear Channel Research & Insight team showed that a potential 3.4million people were considering upgrading their home entertainment and electricals ahead of the football tournament. This simple, yet effective special build perfectly targets this huge audience in a unique way.
Concepted by AMV BBDO and bought to life by Clear Channel’s Create team, the special installations are made from a stud metal frame, clad with diabond panels. The printed vinyl is then installed onto the outside of the box.
Pete Fennell, Head of Advertising for Dixons Carphone, said: “As we’re encouraging fans to go big for the big games, we required an Out of Home execution, which captures the excitement ahead of summer in an equally big and impactful way. Our goal with the sites is to stop people in their tracks in a highly creative way. I think the special build sites do just that and help to really set us apart this summer.”
Clear Channel have utilised the classic 48-sheet network across multiple locations through this Create Installation – such clever way to get people excited about buying a new TV without actually showing one.
The takeover, from the UK’s largest electrical retailer, runs for a total of four weeks, across two key London sites: 21st May-4th June: Newington Causeway, and 4th June-18th June: Brixton Road.
This campaign was booked in partnership with Posterscope, Blue 449 and AMV BBDO