FOR Cardiff - tackling homelessness through Out of Home

23 Apr 2018 •
By Clear Channel UK View Author on Twitter

This interactive campaign for ‘FOR Cardiff’ saw the installation of a one-off store front in Cardiff to encourage donations and drive awareness.

The store was fitted with a contactless donation point, delivered through Clear Channel's creative solutions team, to raise money to help tackle an increase in homelessness in the city, using a celebrity endorsement to drive activation.

Find out more about how the medium can deliver accountability through this bespoke, charity Out of Home campaign.