Tackling Homelessness Through OOH | Clear Channel

FOR Cardiff - tackling homelessness through Out of Home

23 Apr 2018 / Campaigns
By Clear Channel UK View Author on Twitter
Shop front displaying interactive campaign for ‘FOR Cardiff’

This interactive campaign for ‘FOR Cardiff’ saw the installation of a one-off store front in Cardiff to encourage donations and drive awareness.

Clear Channel partnered with FOR Cardiff to provide full installation of a special on-off store front that included a full window wrap, with an interactive screen and a contactless donation tap point.

Check out the case study to discover how Clear Channel''s creative solutions team delivered this campaign to raise money to help tackle an increase in homelessness in the city.

Supported by local rugby legend Sam Warburton, OBE, the campaign ran for three weeks and generated a lot of media coverage too.

Accessible 24/7, the city centre location saw donations being made during the night, as well as a receiving a huge boost during key city events including Wales v England rugby match and the hotly contested Anthony Joshua boxing match at the Principality Stadium.

Find out more about how the medium can deliver accountability through this bespoke, charity Out of Home campaign.