This interactive campaign for ‘FOR Cardiff’ saw the installation of a one-off store front in Cardiff to encourage donations and drive awareness.
Clear Channel partnered with FOR Cardiff to provide full installation of a special on-off store front that included a full window wrap, with an interactive screen and a contactless donation tap point.
Supported by local rugby legend Sam Warburton, OBE, the campaign ran for three weeks and generated a lot of media coverage too.
Accessible 24/7, the city centre location saw donations being made during the night, as well as a receiving a huge boost during key city events including Wales v England rugby match and the hotly contested Anthony Joshua boxing match at the Principality Stadium.
Find out more about how the medium can deliver accountability through this bespoke, charity Out of Home campaign.