London footprint expands

A key part of the two winning propositions was Innovation Funds – sums of money to be reinvested into social good projects benefiting the borough’s citizens.

In Barking & Dagenham, community-focused organisations and groups have been applying to the Borough Innovation Fund through Barking and Dagenham Giving, the borough’s new platform to make it easy to give locally. The dedicated fund will offer grants to design and create new green spaces in the area, with the help of Clear Channel UKr’s partner charity, Trees For Cities. Clear Channel UK has a long-standing partnership with Trees for Cities, having planted over 350 street trees to date, built gardens in schools and communities, and delivered other vital environmental work.

In Camden, news on the Innovation Fund is expected later this year.

The two new contracts will expand Clear Channel UK’s Adshel Live estate by 51 screens, further establishing it as the UK’s largest digital advertising network. For advertisers, they’ll be able to reach a whole new audience in London, including locations that are inside Zone 1 and in proximity to the city’s transport hubs. Free-standing units will showcase advertising, alongside community messaging driven by the relevant councils.

The build for the screens will commence toward the end of September. Both contracts were won successfully from the incumbent JCDecaux.

Clear Channel UK Managing Director Will Ramage says, “We’re overjoyed to be partnering with Camden and Barking & Dagenham Councils. Everyone at Clear Channel UK is exceptionally proud that their efforts, along with the Innovation Funds, will have a direct and positive impact on the local communities.”

(Images are renders for demonstration purposes)