At Clear Channel, we take great pride in supporting causes that matter. As an influential one-to-many medium, Out of Home is the perfect platform to uplift the voices of communities and marginalised groups, which is why supporting Pride is so important to us.
Pride is a special occasion that unites people to reflect, celebrate, and educate on the journey towards LGBTQIA+ equality. This year, Clear Channel worked with multiple creative partners to develop several campaigns that showcase our support for the LGBTQIA+ community across the globe.
Elton John Aids Foundation x Clear Channel (Let Your Inner Elton Out)
Clear Channel teamed up with the Elton John Aids Foundation to celebrate Pride across Europe with the “Let Your Inner Elton Out” campaign.
Throughout Pride Month, Sir Elton John and the co-chairs of The Rocket Fund asked supporters to let their #InnerElton out by posting photos of themselves on social media wearing their own take on Elton’s signature looks – or whatever makes them feel their true self – with the hashtag #InnerElton. Dolly Parton, Michaela Jaé Rodriguez, JoJo Siwa, Heidi Klum, and Smokey Robinson are just some of the names joining in to let their #InnerElton out.
The campaign will run on our digital screens throughout the UK and Europe during Pride Month and beyond in key cities such as London, Paris, and Barcelona. It’s a part of Sir Elton John’s launch of The Rocket Fund, a $125 million, three-year initiative to accelerate the Foundation’s life-saving work to tackle the growing rates of HIV infections in vulnerable communities.
16th Century - McCann and UK Black Pride
Supporting the LGBTQIA+ community has been integral to Clear Channel’s efforts to promote diversity and inclusion, spearheaded by our employee resource group - Queer Channel Crew.
As part of this year’s Pride activities, we chose to partner with UK Black Pride and McCann to bring to life the 16th Century Life Expectancy campaign, recognising the dangers of misinformation around the trans community.
16th Century uses dangerous misinformation and flips it to build the creative story for the campaign. A common piece of misinformation is that the life expectancy of trans women is 35 years, which would be the same life expectancy as someone living in the 16th century.
We hope that our public medium will help to raise awareness of this important message as we continue to advocate for the LGBTQIA+ community, challenge misconceptions, and drive positive change during the Pride season & beyond.
Dentsu & Friends
Clear Channel also took part in the Dentsu & Friends initiative, which is a digital Out of Home (DOOH) campaign that celebrates the LGBTQIA+ community and Pride by creating a Pride flag using the logos of some of the UK’s biggest brands.
The campaign intended to show solidarity among brands in sharing support for Pride rather than having competing campaigns. The campaign ran on Clear Channel screens across the UK & Europe and hopes to remind the world of the challenges the LGBTQIA+ community still face in a fresh, colourful, and innovative way.