Over 50 campaigns are in the running at the refreshed awards
Top creative leaders, along with media heads from BT, GSK and Warner Bros, have chosen their 53 potential winners for this year’s Outdoor Media Awards, run by Clear Channel in partnership with Campaign.
With three nominations apiece are BBC Creative, for their much talked about Dracula shadow special build and Peaky Blinders fan-art murals, as well as IKEA for their Steps campaign, encouraging walking and the use of public transport to their new Greenwich store.
Led By Donkeys’ widely acclaimed, crowd-funded Brexit campaign receives two nominations, as does the Year 3 Project, by Steve McQueen, which turned London’s billboards into a city-wide art gallery.
The Kite Factory’s Rik Moore, speaking of the Cross-Format award said, “In all the judging I’ve done in my career, I have never judged a category where the standard was so uniformly high. This is a great testament to the talent and creative power within the industry, both within agencies, specialists and contractors alike.”
The Gold, Silver and Bronze winners from the thirteen categories, as well as the overall Grand Prix winner, will be unveiled on June 11th as part of a special online event. More details to be revealed soon.
Five new awards will debut this year: the Cross-Format, Cross-Channel, National Social Impact and Community Social Impact Awards, plus the Social Impact Champion Award, celebrating individuals driving the industry to be more inclusive, diverse and representative. Each award will now fall into five groups: Creative, Planning, Effectiveness, A Platform for Good, and Talent.
The Grand Prix, chosen from the category winners, will receive £100,000 worth of media space to use across Clear Channel's UK screens.
Last year’s Grand Prix winners were Talon, OMD UK, Grand Visual, Location Sciences, OnDevice and Leo Burnett for their outstanding efforts across the year for McDonald’s.
Head over to the Outdoor Media Awards pages for the complete shortlist