What Makes Local Advertising So Effective? | Clear Channel

What Makes Local Advertising So Effective?

24 Jan 2022 / Insights
By Clear Channel UK View Author on Twitter
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Do you want to make 2022 the best year for your business? Are you interested in looking into different marketing strategies? Have you always wanted a bigger share of the local marketplace?

If you answered yes to any of those questions, local advertising should be one of your main focuses for the year. Plenty of companies from small family-owned businesses to big multinational corporations understand the power of having a local marketing strategy.

There's a reason why successful businesses utilise local marketing methods. Here's why local marketing can be such a big win for businesses, and how you can get started. 

Get Noticed 

Do you ever feel a little” invisible” in your local area? It seems like you’re always hearing about local events and write-ups about other businesses on local blogs, but there isn’t a lot of chatter around what you’re doing. 

There are other benefits that come from local advertising that goes far beyond direct sales. The local ads and billboards you put out are great for brand awareness, and if more people learn about your products and services you could find that you’re getting attention in different ways.

Other small business owners can learn about what you do and could want to team up with you on certain events or promotions. The local paper could feature your business after learning about your newest location on a billboard. 

Improve Meaningful Engagement

In the past, a lot of advertisers would try to keep their campaigns as broad as possible to attract a lot of people. Even though businesses may only have a location or two, they may advertise in different areas just to try to get people interested in their brand. 

When you focus on local advertising, you're sending targeted messages to people that are more likely to use your product or service. Although someone in the next town over might be interested in your business if they're passing through, the person who lives in your area is definitely more of a valuable customer to you. 

This is why local advertising is so effective for businesses. The people in close proximity to your business are also much more likely to become loyal customers. Focus your time and money on attracting them to your business instead of people who you may see once or twice. 

Try New Things

Let's say that you want to try out a new slogan or have a different version of a popular product or service to promote. You want to drum up interest in what you're offering, but you also want to see how people react to what you're offering.

Local advertising is a great way to gauge interest and experiment with new things. Instead of having to risk rolling out a big change on a massive scale, you can try things out in a smaller environment before you make any big changes. 

Let your local audience be your guide for trying new things. See how they react to different billboards and mailers for some interesting tests. 

Beginner Local Advertising Tips 

Now that you see how powerful local marketing methods can be, it's time to think about ways you can start using them today! Although local marketing and regular forms of marketing have a lot in common, there are some things you should do to ensure you're getting the most out of your work. 

If you're ready to start experimenting with local billboards, bus stop ads and other Out of Home ad formats, make sure you follow these tips when you're starting out.

Understand Your Area 

You're interested in advertising locally, but you're far from the only business with that idea. Unless you have a very niche business it's safe to assume that there are already plenty of local businesses in your area doing advertising. 

Before you start any kind of local advertising campaign, take a look at what's already going on around you. If you're thinking about doing a billboard or bus shelter campaign, take note of the brands you see advertising in areas where you want to launch your own campaign. 

Start With Awareness

When you first start with local advertising it's only natural to want to dive into campaigns that target your most popular products and services. There will be plenty of time to do that down the line. However, for now, it might be best to focus on building brand awareness first.

You may have been in business for decades, but if this is your first big local advertising push plenty of people could be hearing about you for the first time. Make people aware of your business first before you start to push anything specific. 

Get The Right Help

You may have run your own advertising campaigns in the past, but now is the perfect time to bring in help. If you want to ensure that your local advertising campaign goes well work with someone experienced first. 

Experienced local advertisers have a much better idea of what will work for your company. They'll already be in the know about local trends and can come with plenty of helpful ideas on what to focus on, including how best to design perfect posters. Whether you have a campaign in mind or need help fleshing something out, you'll be in good hands when you work with a pro. 

Find Local Advertising Help Today

Local advertising may not be a new marketing practice, but it's one of the most effective tools businesses of all sizes have at their disposal. When you focus on establishing a local strategy in your respective markets you're setting yourself up for success in more ways than one. 

If you're feeling motivated to start a campaign of your own after reading this post we'd love to hear your thoughts. Whether you have questions about our services or want to get your campaign in motion today, contact us so we can talk.