Playmob utilised Clear Channel’s fully digital retail network to deliver interactive, touch-enabled games on Malls Live interactive screens.
Clear Channel, one of the UK’s leading Out of Home Media owners have teamed up with gaming for good organisation Playmob and the team behind Dumb Ways to Die to promote Dumb Ways to Kill Oceans to thousands of mall shoppers.
Check out the case study to see the campaign in action and how it helped raise awareness of environmental issues.
The game, hosted on Clear Channel’s Malls Interactive Screens, in several of the UK’s biggest shopping malls, was designed to raise awareness of some of the biggest challenges faced by our oceans, educate audiences about the devastating effects we are having on them and highlight small daily actions we can all take to improve the health of our planet’s blue lungs.
The partnership is the first time a game company has directly partnered with Clear Channel and a first venture into the world of Out of Home for Playmob. In addition to the Malls Live Interactive screens at Meadowhall Sheffield, Intu Derby and Manchester Arndale, the game is also served to mobile gamers as a playable in-app advertisement and available to play at www.gamingfortheoceans.org, where audiences can dive deeper into critical issues like plastic pollution and coral reef degradation.
Dumb Ways to Kill Oceans was launched on World Oceans Day with the support of partners from across mobile gaming, media and non-governmental organisations including Clear Channel, Zynga, National Geographic, Ocean Unite, Mission Blue and Project Everyone.