Core Values

Flexibility and Ownership

Flexibility and ownership are key to Storm’s approach. We know brands want as much cut through as possible. We understand that the traditional loop model isn’t always right for premium brands. We also know that digital out of home should mean that advertisers don’t have to buy to a rigid 2 week incharge model. Advertisers should have the freedom to pick certain times of the day and week, and totally own the time they want. That’s why we pioneered a new approach to digital Out of Home planning, paving the way for a new era of flexibility in digital Out of Home media. No more loop, just total ownership of the time that’s right for that brand, simply delivering both ownership and flexibility at the same time. Ultimately, this allows brands to speak to the modern consumer at exactly the time that’s right for them. 

Advertisers’ ownership of the sites is cemented by dramatic lighting systems and digital name plates which enhance the on screen creative, enabling advertisers to totally dominate locations, to arresting visual effect.


Creativity and Inspiration

Storm sites are about more than just unrivalled screen quality, flexibility and ownership – they’re also about bespoke design and visual impact.

Storm sites are architectural structures which are built to complement their environments, paying homage to local landmarks and taking inspiration from surrounding buildings.

Our structures are just as iconic as the brands that feature on them.

Brand Fame: Premium DOOH delivers

In 2016 we launched a landmark piece of research, which set out to do two things:

  1. Define what brand fame is, and
  2. Discover if large format digital Out of Home delivers it

To define brand fame, we teamed up with Bournemouth University to conduct an extensive literature review, before conducting a detailed survey of 1000 consumers.

Famous brands are powerful, premium and iconic, they’re highly visible, spoken about a lot and are seen as being creative.

We then used a system called Implicit Response Testing (IRT) to measure the brain’s system 1 beliefs, or the unconscious brain’s response to stimulus. IRT measures the speed of people’s response associating brands to the metrics set out in the definition. Seeing brands on super premium DOOH made respondents’ implicit response an average of 12 percentage points faster. This shows that seeing brands on premium DOOH, such as Storm, makes consumers believe that they are intrinsically more famous.

Our second test was called the Max Diff test and tested the system 2 or conscious responses to stimulus. When testing the conscious brain, consumers believe that after TV, super premium DOOH such as digital Out of Home is the most appropriate channel for famous brands to be seen on.