Outdoor Media Awards branding

Check out the hotly anticipated list of winners for the 2021 Outdoor Media Awards. Congratulations to everyone who picked up a gong!

You can also read more about the winning campaigns in the winners booklet, which gives you insight into the best of the best in OOH in 2021. 

Huge congratulations again to all our winners, and thank you to everyone who entered. 


02
Creative

Visual Craft Award

GOLD

Build a Life – B&Q Kinetic / Wavemaker / Uncommon

SILVER

Open Soon – Vagina Museum Pablo London / JackArts / DayLite LED

BRONZE

Finger Lickin’ Good – KFC Kinetic / Mindshare / Mother


Tech Innovation Award

GOLD

LEGO ‘Rebuild The World’: Mid-Air Haptics – LEGO Group Rapport / Initiative

SILVER

Nespresso Storeboost: Nespresso Vertuo – Nespresso The Cloud and Compass / Storeboost / VIOOH

BRONZE

We summer, Oui Boursin – Boursin / Bel Group Spark Foundry / Tracy Locke


Installation and Experience Award

GOLD

WWE Moving Day – WWE BT Sports / Wunderman Thompson UK / Essence

SILVER

PlayStation 5 Launch: TfL Takeover – PlayStation TfL / MediaCom / Red Consultancy / Studio Diva

BRONZE

PICARDilly, Amazon Prime Video – Star Trek: Picard – Amazon Initiative

03
Planning

Data and Intelligence Award

GOLD

Live Appointment – Specsavers Talon Outdoor / Manning Gottlieb OMD / Specsavers / OMGDOOH

SILVER

Crystal Ski ‘Seasons’ – Crystal Ski TUI / MediaCom / iDOOH / Crystal Ski in-house team

BRONZE

Tesco Christmas – Tesco Kinetic / MediaCom / BBH


Cross-Format Award

GOLD

Digital Roadblock – Vodafone Posterscope / Carat / Ogilvy

SILVER

Build a Life – B&Q Kinetic / Wavemaker / Uncommon

BRONZE

McDonald’s Reassurance – McDonald’s Talon Outdoor / OMD UK / Leo Burnett


Cross-Channel Award

GOLD

Ancestry ‘The Blitz’: Bringing the Past Back to Life – Ancestry the7stars / Kinetic / Anomaly / Red Consultancy

SILVER

Coca-Cola Open Like Never Before – The Coca-Cola Company MediaCom / MediaCom Outdoor / Kinetic / Epoch

BRONZE

Recycle Your Electricals – Material Focus December 19 / JCDecaux / Global / Truant London

04
Effectiveness

Brand Fame Award

GOLD

Entertain the World – Netflix Kinetic / Wavemaker

SILVER

Amazon Prime Video 2020 – Amazon Initiative

BRONZE

Costa 2020 – Costa MediaCom / Kinetic / Pablo London


SME & Local Advertising Award

GOLD

BECO. #STEALOURSTAFF – BECO Talon Outdoor / OMD UK / TBWA\LONDON

SILVER

The Worst Time to Launch a New Brand HUN Wine – HUN Wine Talon Outdoor / Manning Gottlieb OMD / TBWA\LONDON

BRONZE

#Megafibreforus – Jurassic Fibre t&s creative communications / Dee Henry / Clear Channel


New Approach Award

GOLD

Winter Motoring – Halfords Posterscope / Carat / BJL

SILVER

Halo Luxe – DFS MediaCom / iDOOH via Unmissable / Krow

BRONZE

Here to Solve – British Gas HomeCare Kinetic / MediaCom / Nucleus

05
A Platform for Good

National Social Impact

GOLD

Addressing the ‘No Fixed Address’ problem – HSBC UK & Shelter Talon Outdoor / PHD / Wunderman Thompson UK

SILVER

Covid19 Every Little Helps – Tesco Kinetic / MediaCom / BBH

BRONZE

‘Individually Brilliant. Stronger as One’ – eBay MediaCom Outdoor / Kinetic / McCann


Community Social Impact

GOLD

Look Out for Thieves – MET Police Kinetic / Wavemaker

SILVER

Helping Re-open London – Dettol & TfL Reckitt / Zenith / McCann Worldgroup UK

BRONZE

#WhoseFuture – Rising Arts Agency Out of Hand

06
Talent

Rising Star

WINNER

Jack Monaghan Rapport

WINNER

Hannah Payne Kinetic


Outstanding Contribution to Outdoor

WINNER

Gill Reid MediaCom UK

07
Grand Prix

Grand Prix Winner

Addressing the ‘No Fixed Address’ problem – HSBC UK & Shelter Talon Outdoor / PHD / Wunderman Thompson UK

09
Social
Gold winner client pack badge

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