Thank you to everyone who entered. This year, we received a record number of entries, and our judges were blown away by the quality and breadth of the submissions.
For the full list of winners, check out this year's guide below, that celebrates the best and brightest in Out of Home from campaigns that ran in 2024.
Huge congratulations to all of our winners! Shout about your win by downloading some fun socials assets below.
Creative
Visual Craft Award
Gold
Sky Sports - Sky Sports Tennis: New Balls Please
Rapport / SCA
Silver
Burger King - Bundles of Joy
Posterscope / BBH / Walk-In Media / Bauer Media Outdoor
Bronze
Lidl - Lidl Jacket
OMD UK / Talon / Accenture Song / Coolr / The Romans
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Tech Innovation Award
Gold
PepsiCo, Quaker Oats – Share the Warmth
Grand Visual / Uncommon Creative Studio / Talon / OMD UK / Field Day London
Silver
The LEGO Group - Play Is Your Superpower
Initiative / Rapport / Hello Charlie
Bronze
Caprice Holdings - The Ivy Collection Summer 2024
Scoota
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Installation and Experience Award
Gold
Specsavers – This Van Driver Should’ve Gone to Specsavers
Grand Visual / Talon / MG OMD / Specsavers Creative / Ann Squared Events
Silver
Bupa – Health Is
Initiative / Rapport / Momentum / JCDecaux
Bronze
AB InBev - Stella Artois Wimbledon
Starcom UK / Publicis OOH / St Marks Studios
Planning and Execution
Data and Intelligence Award
Gold
Alzheimer’s Society – A Week in Blackpool
Medialab / New Commercial Arts / Mediabridge
Silver
Netflix - Sparking Conversations for Netflix
iProspect / Dentsu OOH / Global / JCDecaux / Bauer Media Outdoor
Bronze
Unilever - Soft Server 2.0
Mindshare / WPP Media OOH / The Trade Desk
Highly Commended
Shelter - Winter Campaign 2024
8Cats Digital
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Cross-Format Award
Gold
Bupa – Health Is
Initiative / Rapport / Momentum / JCDecaux
Silver
Uber – Trains, now on Uber 2.0
Mother London / PHD / Talon / Artbot
Bronze
KFC - Scaling OOH with KFC’s Tower Burger
WPP Media OOH / Mindshare / Mother
Highly Commended
Vimto – Love the Taste
Wavemaker / Quiet Storm / WPP Media OOH / DOOH.COM
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Cross-Channel Award
Gold
PepsiCo, Doritos - Extra Flamin’ Hot
Grand Visual / Talon / Sips & Bites / YouTube / OMD UK / Good Relations / Ambient
Silver
Haleon, Aquafresh - Perfect Teeth Are Just Healthy Teeth
Spark Foundry / Publicis OOH / Grey London / VML
Bronze
Netflix – How Pink Guards Took Over Christmas for Squid Game 2
iProspect / Dentsu OOH / Global
Highly Commended
AB InBev - Stella Artois Wimbledon
Starcom / Publicis OOH / St Marks Studios
Programmatic OOH Award
GOLD
Caprice Holdings - Ivy Collection Summer 2024
Scoota / Adsquare
SILVER
Unilever Ice Cream - Soft Server 2.0
Mindshare / WPP Media OOH / The Trade Desk
BRONZE
AMEX - #WithAMEX
UM London / Rapport
Effectiveness
Brand Building Award
GOLD
British Airways - BA Brand
MG OMD / Uncommon Creative Studio/ Talon / Artbot
SILVER
Hiscox - The Most Disastrous Campaign Ever
Uncommon Creative Studio / Mediaplus UK / Posterscope
BRONZE
Uber – Making Local Contextual
PHD / Grand Visual / Talon / Artbot
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Local Advertising Award
GOLD
Transport for West Midlands – You’re Bussing It
BBJ&K / Impero
SILVER
Time Out – What's Good, London?
Time Out
BRONZE
LeedsBID - Leeds International Festival of Ideas 2024
The Ark Media / Leeds Business Improvement District
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New Approach Award
GOLD
Müller - Evolution in Creative OOH
EssenceMediacom / WPP Media OOH /VCCP
SILVER
Emmi Caffe Latte - That Deserves an Emmi
December19 / Mediabridge
BRONZE
FrieslandCampina - Chocomel Hot
Wavemaker North / WPP Media OOH
Highly Commended
Adobe, Express – Go Big or Go Home
Zenith UK / Publicis OOH
A Platform for Good
National Social Impact
GOLD
Bowel Cancer UK - Tell Your GP Instead
Beyond / Nice and Serious / Talon / Claremont
SILVER
Mens Minds Matter - We’re Losing More Than Money
Media Bounty / UNCLE
BRONZE
BUPA – Health Is
Initiative / Rapport / Momentum / JCDecaux / Purple Goat / Channel 4
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Community Social Impact
GOLD
Alzheimer’s Society - A Week in Blackpool
Medialab / New Commercial Arts / Mediabridge
SILVER
Bowel Cancer UK - Tell Your GP Instead
Beyond / Nice and Serious / Talon / Claremont
BRONZE
Reach PLC – Christmas Charity - Thank You
The Ark Media
Grand Prix
Grand Prix Winner
British Airways - BA Brand
MG OMD / Uncommon / Creative Studio / Talon / Artbot
Share your success
We’re pretty sure you’re going to want to share your winning news. Download these handy assets and go all out on your social channels!