The shortlist for the 2025 Outdoor Media Awards is now live!
Thank you to everyone who entered and congratulations to our finalists!
Don't forget to share your success and download our handy social assets below.
Winners will be announced at the awards celebration on Thursday 12th June.
Keep your eyes peeled for further announcements.
Creative
Visual Craft Award
British Heart Foundation – Til’ I Died
Grand Visual / Saatchi & Saatchi / PHD / Talon / Mural Republic
Burger King - Bundles of Joy
Posterscope / BBH / Walk-In Media / Clear Channel
Lidl - Lidl Jacket
OMD UK / Talon / Accenture Song / Coolr / The Romans
Merlin Entertainments, Alton Towers – Nemesis Reborn
DOOH.com / GroupM OOH / Wavemaker / TBWA\MCR
Mondelez, Cadbury – What are you counting down to?
VCCP / Publicis OOH / Spark Foundry
Nestlé, Kit Kat – Have a Brrrrr
GroupM OOH / Open Mind / VML / Clear Channel / iMedia / JCDecaux
Sky Sports - Sky Sports Tennis: New Balls Please
Rapport / SCA
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Tech Innovation Award
Caprice Holdings - The Ivy Collection Summer 2024
Scoota
Lenovo - Capture Your Aura
Goodstuff / Talon / Assembly Global / Grand Visual / TBA / Zeno
P&O Cruises - Sailing to Success
Wavemaker UK / DOOH.com / GroupM OOH / Global DAX
PepsiCo, Quaker Oats – Share The Warmth
Grand Visual / Uncommon Creative Studio / Talon / OMD / Field Day London
The LEGO Group - Play Is Your Superpower
Initiative / Rapport / Hello Charlie
Unilever, Persil Wonder Wash: Faster Than Your Commute
DOOH.com / Group M OOH / Mindshare
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Installation and Experience Award
AB InBev - Stella Artois Wimbledon
Starcom UK / Publicis OOH / St Marks Studios
Bupa – Health Is
Initiative / Rapport / Momentum / JCDecaux
Remitly – Stay Close
HereandNow365
Specsavers – This Van Driver Should’ve gone to Specsavers
Grand Visual / Talon / MGOMD / Specsavers Creative / Ann Squared Events
Unilever – Lynx Fine Fragrance
GroupM OOH / Mindshare / Unilever / M&C Saatchi / LOLA Mullen Lowe / Ambient
Unilever, Comfort Botanicals - A Multi-Sensory Masterpiece
Mindshare / Group M OOH / Outernet
Planning
Data and Intelligence Award
Alzheimer’s Society – A Week in Blackpool
Medialab / New Commercial Arts / Mediabridge
Netflix - Sparking Conversations for Netflix
iProspect / Dentsu OOH / Global / JCDecaux / Clear Channel
Shelter - Winter Campaign 2024
8Cats Digital
Unilever - Soft Server 2.0
Mindshare / GroupM OOH / The Trade Desk
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Cross-Format Award
Bupa – Health is
Initiative / Rapport / Momentum / JCDecaux
EE – Hate: Not in my shirt
Posterscope / Saatchi & Saatchi / GroupM
IKEA - The Value of Outdoor
iProspect / Dentsu OOH
KFC - Scaling OOH with KFC’s Tower Burger
GroupM OOH / Mindshare / Mother
Uber – Trains, now on Uber 2.0
Mother London / PHD / Talon / Artbot
Vimto – Love the Taste
Wavemaker / Quiet Storm / GroupM OOH / DOOH.COM
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Cross-Channel Award
AB InBev - Stella Artois Wimbledon
Starcom / Publicis OOH / St Marks Studios
Haleon, Aquafresh - Perfect Teeth are Just Healthy Teeth
Spark Foundry / Publicis OOH / Grey London / VML
Netflix – How Pink Guards took over Christmas for Squid Game 2
iProspect / Dentsu OOH / Global
PepsiCo, Doritos - Extra Flamin’ Hot
Grand Visual / Talon / Sips & Bites / YouTube / OMD
Pladis UK - McVitie's Jaffa Cakes
MG OMD / Talon / Grand Visual / TBWA\London / Taylor Herring / Shopper / Capture / To Boldly Go
Uber – Trains, now on Uber 2.0
Mother London / PHD/ Talon / Artbot
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PROGRAMMATIC OOH Award
AMEX - #withAMEX
UM London / Rapport
Caprice Holdings - Ivy Collection Summer 2024
Scoota / Adsquare
IHG ® Hotels & Resorts - Holiday Inn
Yahoo / i-media
TUI – Addressable 2024
GroupM OOH / EssenceMediacom / DOOH.com
Unilever Ice Cream – Soft Server 2.0
Mindshare / GroupM OOH / The Trade Desk
Effectiveness
Brand Building Award
Allwyn, Lotto - Will You Be Next?
Hearts and Science / Grand Visual / Talon
British Airways - BA Brand
MG OMD / Uncommon Creative Studio/ Talon / Artbot
Hiscox - The Most Disastrous Campaign Ever
Uncommon Creative Studio / Mediaplus UK / Posterscope
Mondelez - Cadbury Secret Santa
VCCP / Publicis OOH / Spark Foundry
Netflix - Sparking Conversations with Channel Netflix
iProspect / Dentsu OOH / Global / JCDecaux / Clear Channel
Uber – Making Local Contextual
PHD / Grand Visual / Talon
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Local Advertising Award
Bradford City Council, Bradford 2025 - A Portrait of Us
UM Central / Rapport / Rabbithole
LeedsBID - Leeds International Festival of Ideas 2024
The Ark Media / Leeds Business Improvement District
Reach PLC, Christmas Charity - Thank You
The Ark Media
Time Out – What's good, London?
Time Out
Transport for West Midlands – Bus Service Improvement Plan
BBJ&K / Impero
West Yorkshire Combined Authority, Male Behaviour Change – #Justdont
The Ark Media
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New Approach Award
Adobe, Express – Go big or go home
Zenith UK / Publicis OOH
Emmi Caffe Latte - That Deserves an Emmi
December19 / Mediabridge
FrieslandCampina - Chocomel Hot
Wavemaker North / GroupM OOH
Giffgaff - Pioneering Sustainable Impact
MG OMD / Talon / OnDevice
Haleon - Corsodyl Gum Strengthen & Protect Launch
Spark Foundry / BlackDog / JCDecaux
Müller's - Evolution in Creative OOH
EssenceMediacom / GroupM OOH /VCCP
VOXI Mobile - VOXI BOXI
Carat / Dentsu OOH / AMV BBDO
A Platform for Good
National Social Impact Award
Alzheimer’s Society - A Week in Blackpool
Medialab / New Commercial Arts / Mediabridge
Bowel Cancer UK - Tell Your GP Instead
Yonder Media / Nice and Serious / Talon / Claremont
BUPA – Health Is
Initiative / Rapport / Momentum / JCDecaux / Purple Goat / Channel 4
EE – Not in My Name
Posterscope / Saatchi & Saatchi / GroupM
Mens Minds Matter - We’re losing More Than Money
Media Bounty, UNCLE
Shelter - Winter Campaign 2024
8Cats Digital
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Community Social Impact Award
Alzheimer’s Society - A Week in Blackpool
Medialab / New Commercial Arts / Mediabridge
Bowel Cancer UK - Tell Your GP Instead
Yonder Media / Nice and Serious/ Talon/ Claremont
Havas Boost - making a meaningful difference to Northwest communities
Havas Media / Clear Channel / JCDecaux / Limited Space
Lonely Orphans - Bringing Awareness to Children in Crisis
A8 Media, Fieldgate Creative
Mondelez – Cadbury's Big Win Win
Spark Foundry / Publicis OOH
Reach PLC – Christmas Charity - Thank You
The Ark Media
For any queries, please get in touch with the OMAs team at OutdoorMediaAwards@clearchannel.co.uk
Share your shortlist success
If you have been shortlisted, we've created some handy, easy-to-use social assets that you can use to shout about it! Go on, you know you want to...