DOOH Video Creative Guidelines | Clear Channel UK
03  Subtle Animation Creative

Subtle Animation Creative

Content displayed on Adshel Live* can benefit from the addition of subtle movement to creatives.

Subtle animation is intended to attract pedestrian audiences to boost the attraction of the poster. 

Take a look at some brands using subtle animation to great effect on the link below. 

*excluding Aberdeen, Bristol, Leeds, Liverpool, Norwich, Sheffield and Westminster (London).

04  Video DOOH Creative

Video DOOH Creative

Clear Channel's retail screens across supermarkets, malls and bars allow for full motion video content. The perfect platform for brands to tell stories with Digital Out of Home to attract attention and increase engagement with core audiences at scale.

It is recommended that advertiser branding is visible for at least 80% of the creative to maximise the opportunity for engagement.

Repurpose existing video assets from social campaigns for DOOH to increase campaign efficiency.

Video content capability

The following guide highlights which Clear Channel formats can support subtle animation and full motion video DOOH content.

Format Static Subtle Motion Video
Adshel Live
Asda Live
Sainsbury’s Live
Malls Live
Malls Live XL
Billboard Live
05  Featured Products