Digital Out of Home advertising
Discover more on digital outdoor advertising - an effective media channel.
What is DOOH advertising?
Digital out of home (DOOH) advertising is a marketing channel that uses digital infrastructure outside of the home, such as display panels in shopping centres and digital street signage.
Digital Out of Home in the UK has been on a dramatic growth path over recent years growing to a weekly reach of UK adults, according to industry currency Route, of 83%. Clear Channel has almost 5,000 screens in neighbourhoods and communities nationwide, providing advertisers a perfect opportunity to scale-up digital executions and deliver highly relevant, flexible messaging to 44 million people every week.
Why use Digital OOH advertising?
Digital outdoor advertising can be a powerful tool to help brands reach their audiences as they move throughout their every day lives. From large scale coverage to increased engagement, discover where, how, and why DOOH is the right channel for your brand:
A VIP Entrance
Clear Channel’s DOOH estate provides unique access to some of the UK’s most desirable, public advertising locations, from busy, bustling high streets to premium shopping malls, we’re right where people are.
275
key CACI UK retail centres covered
37+
leading UK malls
Smash your objectives
Digital OOH campaigns are equally at home delivering large scale, emotive branding messages as they are rational, activation messages. Our Long Live DOOH study proved that digital not only outperforms classic in the short term, immediately after exposure, but is a channel that will continue to benefit from enhanced effectiveness weeks after exposure.
2
higher immediate shift in rational metrics vs classic OOH
1.5
increased shift in emotional metrics evident 4 weeks post exposure vs classic OOH
Get with the times
Digital ads displayed at the right moment have a greater impact than those displayed at an incongruent time. DOOH’s flexibility allows brands to launch campaigns with maximum relevancy for their audience.
12
increase in brain response to advertising at relevant moments
20
more visual attention
Know your place
DOOH advertising campaigns that demonstrate an awareness of their location or environment perform better than generic ads. DOOH’s connected capability allows locally and contextually relevant advertising at scale, and by displaying at the right time as well, performs even stronger.
18
higher ad recall
32
increase in brain response to advertising relevant content and at relevant moments
Think bigger
Incorporating premium, large-format DOOH, with formats such as Clear Channel’s Storm, into your media plans will drive brand Fame.
12
quicker to associate brand with Fame
6
fame metrics all saw positive uplifts
Get animated
Crafting animated and video content for digital Out of Home increases campaign cut-through and effectiveness, as well as improving consumer action. Full-motion digital, particularly across Clear Channel Malls, is perfect for extending and priming social video campaigns.
60
longer engagement
23
average increase in effectiveness when planned alongside social
DOOH advertising
Adshel Live
Where brands come alive
Discover more about the UK’s largest digital Out of Home network, in retail hubs and communities nationwide.
Why OOH?
A unique real-world channel
Get the latest insight on why outdoor advertising is a complementary channel to help brands hit their objectives.
Programmatic OOH
Clear Channel LaunchPAD
Add premium DOOH screens to your programmatic digital campaigns effortlessly through DSP partners.
Ready to start your digital campaign?
Now you're in the know on what, how and where digital outdoor advertising can help your brand grow.
Fill in the form to get in touch and discuss your next DOOH campaign. You'll also get a link to our Why DOOH? deck sent straight to your inbox.
CACI 2022 key retail centres;
Clear Channel, JCDecaux, Posterscope, The Moments of Truth, 2020;
Kinetic, Digital Eye and Face Tracking, 2011;
Talon, The 4th Space, 2018;
Adshel Australia, The Context Effect, 2016;
Posterscope, The Dynamic Difference, 2013;
Clear Channel, Brand Fame Uncovered, 2016;
Clear Channel, Long Live DOOH, 2017;