Located in the heart of the West Midlands, Birmingham is the second-largest city in the UK with an approximate population of 1.1 million. Once known as the first manufacturing town in the world, the city is now a major international commercial centre and an important transport, retail, events and conference hub with the economy dominated by the service sector. A hotspot for business exhibitions, Birmingham attracts 42% of the UK's total conference and exhibition trade each year, making it a great choice for any business looking to advertise on a large scale. 40% of UK jewellery is produced in the city's famed Jewellery Quarter.
In recent years, Birmingham has seen investment into development, in particular the Bullring Shopping Centre, as well as the Library of Birmingham and the regeneration of old industrial areas such as Brindleyplace which is a rejuvenated hotspot for nightlife in the city. Many of the old streets, buildings and canals have also been restored, making Birmingham a modern and current place to be.
There are plenty of tourist destinations and attractions for visitors to explore including museums, galleries, historical monuments and more. Birmingham is home to a range of entertainment and leisure venues, including Europe's largest entertainment complex, Star City, as well as Europe's first out-of-city-centre entertainment complex, Resorts World Birmingham. The city has a vibrant and influential culture and arts scene with a forward-thinking and welcoming identity. The city has a thriving independent food sector with a large variety of street food vendors, breweries and farmers markets to visit. Birmingham is also the only city outside London to have five Michelin starred restaurants.
With five universities, Birmingham is the largest centre of higher education in the country outside London. Universities in the city are Aston University, the University of Birmingham, Birmingham City University, University College Birmingham and Newman University where roughly 84,000 students are enrolled. The city has the highest student population outside of London.
Birmingham is a culturally diverse and eclectic city, making it an optimum location for businesses looking to advertise in the West Midlands.
With over 1,600 outdoor advertising sites across the busiest parts of the city
Using classic and digital billboards across some of the city's busiest locations including main routes directly into the city centre
With fantastic digital advertising space inside the well-frequented Bull Ring shopping centre as well as the Grand Central shopping centre
We estimated that we saw a 15-20% increase in direct traffic to the website on weekdays and it gave rise to an approximate 40% increase in total conversions.
Dave Timmis, Founder of Leasing.com
If you're looking for the perfect partner to connect you with your customers in Birmingham, we can help. At Clear Channel, we're proud to offer over 1,800 outdoor advertising sites across the busiest parts of the city allowing you to reach 97% of the adult population. Whether you're a small, local business that's looking to build brand awareness or a larger business that's launching a big campaign, we're confident we have the right solution for you.
We have a range of products to suit your needs, including traditional and digital billboards, bus shelters, and digital screens across key leisure and entertainment spots such as pubs, bars and supermarkets plus many more.
In Birmingham, we operate classic billboards and digital billboards across some of the city's busiest locations including main routes leading directly into the city centre. We also have a variety of wide-reaching digital bus shelters across the bustling city centre, including near many of the city's main train stations including Moor Street Station. Our bus shelter advertising will allow your business to reach all walks of life in areas such as Solihull, Edgbaston and Sutton.
If you're looking to connect with shoppers, we have fantastic digital advertising space inside the well-frequented Bull Ring shopping centre as well as the Grand Central shopping centre where you have the opportunity to reach hundreds of thousands of customers. If it's students that you're keen to reach, we have digital advertising space situated near the top bars and pubs across the city that are close to the main city centre campuses at Aston University and Birmingham City University. We also have digital advertising space in buzzing nightlife hotspots such as Broad Street, allowing you to reach students and leisure-seekers at all times of the day.
Our local experts in Birmingham will work alongside you to identify strategic locations for you to advertise key messages to your desired customers in the most effective way. Clear Channel advertising is a trustworthy and reliable service that will help you embed your business into the local culture whilst communicating your key messages.
We're proud to work with an array of different businesses in the local area. If you'd like to put your business on the map in Birmingham, enquire today to see how Clear Channel can help you achieve your advertising goals.
Looking to discuss outdoor advertising in your local area? Please give us a call or fill in our form and we will get back to you shortly.